Field Marketing Manager

Trimble

Princeton, NJ

Full Time

Senior

9 days ago

Job Description

About the Role

The Field Marketing Manager at Trimble Inc. is responsible for developing and executing marketing strategies for trade shows and events to raise brand awareness, drive pipeline, and enable sales. The role involves collaboration with sales, marketing, and product teams to align activities with business objectives and drive bookings in the North America market. The position is part of the transportation department and requires travel to support events.

Key Responsibilities

Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through in-person and virtual events across North America.
Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to effectively drive business outcomes and ROI.
Ensure in-person events align with key business objectives and that the company's presence is aligned to the event personas.
Collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing, and lifecycle marketing to ensure alignment on audience, positioning, and product development.
Work with marketing operations to report on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership.
Manage, evaluate, and adjust event marketing budgets and resources.
Own, optimize, and identify technology to improve physical and digital events.
Align with brand and product teams to personalize field marketing campaigns based on brand positioning and product value propositions.
Travel to events to support sales and brand teams (approximately 20-25% of the time).

Requirements

5+ years of experience driving ROI through trade shows and events.
Proven success in developing marketing plans and campaigns.
Excellent communication, critical thinking, and problem-solving skills.
Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Ability to think strategically and analytically to help advance the Trimble brand.
Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.
Experience managing and planning event logistics.
Willingness to travel to events to support the sales and brand teams.

Nice to Have

Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Parental leave
Comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans.
Tax savings plans for health, dependent care, and commuter expenses.
Paid Parental Leave
Employee Stock Purchase Plan.

Working at Trimble

Trimble emphasizes diversity, equity, and inclusion, actively participating in opportunities to be inclusive. The company values its differences as a strength and has programs to ensure employees feel seen, heard, welcomed, and that they belong, regardless of who they are or where they come from. Trimble is committed to equal opportunity employment and providing reasonable accommodations for individuals with disabilities or religious beliefs.

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