Field Marketing, US National Market

IBM

Durham, NC

Full Time

Entry Level

9 days ago

Job Description

About the Role

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. Join us and experience a place where you can co-create your learning and opportunities, where teamwork and unique ideas are treasured, and where you can bring innovation to life.

Key Responsibilities

Drive consideration and awareness by tailoring core messaging to specific client and partner audiences to drive meaningful conversations within marketing programs.
Accelerate pipeline growth by demonstrating basic understanding of pipeline analysis and successfully managing basic marketing programs.
Assist with the execution of marketing programs and campaigns focused on pipeline progression.
Demonstrate personal knowledge of client and partner personas (/buying groups) and maintain a clear point of view on the aligned market, industry, or audience.
Be an effective communicator who can connect marketing activities with revenue goals and act as the single point of contact for business stakeholders.
Proactively determine new and different ways to drive consideration within marketing programs and campaigns.
Execute impactful marketing programs and campaigns that translate into tangible business outcomes.
Drive programs that improve pipeline yield at scale by understanding what influences pipeline progression.

Requirements

Basic understanding of client and partner personas, account segmentation, and market trends.
Effective communication skills and ability to connect marketing activities with revenue goals.
Ability to manage and execute marketing programs and events.
Basic skills in problem-solving, critical thinking, communications, and organization.
Understanding of IBM's strategy, business model, and marketing metrics.

Nice to Have

Growth-minded attitude with proactive learning of technology, consulting, market, and ecosystem knowledge.
Ability to build trust and assume positive intent using an 'Ask Me, Tell Me' approach.
Supportive team focus and proactive support for projects and initiatives.
Courageous relationship-building that encourages risk-taking.
Resourcefulness and creativity within fixed budgets.

Working at IBM

Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Apply Now