FLEX Senior Manager, Owned Digital Ad Products

About the Role

Key Responsibilities

• Own the end-to-end delivery of advertising products, from strategy and planning through execution and optimization, ensuring delivery of high-quality and high-performing solutions.
• Define and evolve the strategy and roadmap for advertising experiences within Marriott's Owned Digital platforms, ensuring alignment with revenue, guest experience, and compliance goals.
• Identify and prioritize high-value advertising placements across Owned Digital surfaces, considering business objectives, user experience, and partner demand.
• Translate partner needs, market insights, and performance data into clear product requirements that guide development.
• Partner with internal engineering, data, and operations teams to implement and scale ad placements and supporting technology.
• Lead and facilitate cross-functional planning and execution, managing timelines, blockers, and dependencies.
• Serve as the point of contact for third-party vendor integrations related to Owned Digital advertising capabilities.
• Define scope, success metrics, and requirements for vendor-managed solutions and manage ongoing vendor relationships.
• Collaborate with analytics and data science teams to analyze product performance, identify trends, and surface insights that guide product enhancements.
• Design and monitor key KPIs to measure impact, inform prioritization, and continuously optimize ad product features and placements.
• Build strong relationships across internal teams including sales, partnerships, engineering, and marketing to align goals.
• Develop and deliver regular updates on roadmap progress, performance, and future opportunities to senior leadership.
• Ensure Owned Digital ad products are developed in compliance with Marriott's data governance, guest experience, and accessibility standards.
• Stay current on digital media and AdTech trends to proactively identify innovation opportunities.
• Promote product management best practices across the team and foster a culture of innovation, ownership, and impact.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 6+ years of product management or AdTech experience, with a focus on digital advertising, display/native media, or monetization within owned platforms.
• Proven success in launching and optimizing ad products at scale for consumer-facing applications.
• Deep familiarity with AdTech ecosystems including ad servers (e.g., Google Ad Manager, Koddi, Magnite, Criteo, etc.), SSPs, DSPs, and programmatic platforms.
• Strong experience with analytics tools (e.g., A/B testing, performance metrics, and conversion optimization).
• Ability to lead cross-functional initiatives involving sales, marketing, engineering, and platform teams.
• Excellent communication skills, with experience presenting to senior stakeholders and translating technical concepts for non-technical audiences.
• Demonstrated success working across internal teams and third-party vendors to develop and deploy advertising technology or placements.
• Experience developing product requirements, defining and managing roadmaps, and delivering successful digital products.
• Proven ability to manage multiple stakeholders and prioritize competing demands.

Nice to Have

• Master's degree in Business, Marketing, Computer Science, or a related field.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.

Benefits & Perks

• Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Employees will accrue PTO and are eligible for a minimum of 9 holidays annually.
• Hybrid work environment with options for remote work outside of Bethesda, MD.