Freelance Senior SEO Analyst

About the Role

Key Responsibilities

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance
• Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders
• Perform monthly keyword research and competitor analysis to generate topic ideas for client sites
• Write effective web copy for marketing websites in diverse verticals
• Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes, and crawling/indexing issues
• Perform weekly analyses with Google Search Console and other tools to track and monitor changes
• Create spreadsheets that drive recommendations and tell stories
• Brainstorm test ideas and experiments to improve search presence, content, and user experience
• Coordinate and oversee SEO-based content creation
• Generate creative link building ideas to develop as content and pitch to journalists/bloggers

Requirements

• 2-4 years experience in an SEO role
• Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics
• Technical background with analytical and problem-solving skills
• Experience conducting full SEO site audits and presenting impactful recommendations
• Solid understanding of how search engines crawl, index, and rank websites across different industries
• Ability to analyze data to provide impactful recommendations related to on-page, off-page, and technical SEO factors
• Strong interpersonal skills and experience managing client relationships
• Strong project management skills and ability to work independently
• Working knowledge of HTML/CSS, with an eye for good web design (JavaScript is a bonus)

Nice to Have

• Experience using productivity and collaboration tools like Google Workspace
• Experience with ecommerce websites and CMS such as WordPress and Shopify
• Headless CMS experience
• 2-3 years experience working in an agency environment