Freelance Social Media Community Expert

About the Role

Key Responsibilities

• Actively engage with our social media community in real time across Instagram, TikTok, and more.
• Respond to comments, DMs, and mentions in a timely, on-brand, and engaging manner.
• Build relationships with customers, influencers, and brand fans to foster brand love and loyalty.
• Identify and track user-generated content (UGC) for potential brand features.
• Proactively engage in relevant skincare, beauty, and lifestyle conversations outside of our owned channels to introduce the brand to new audiences.
• Engage with like-minded brands, influencers, and trending topics to organically increase brand visibility and potential new user acquisition.
• Partner with marketing teams to provide accurate and helpful skincare responses.
• Escalate any community concerns or potential brand risks in a timely and strategic manner.
• Ensure responses align with brand voice, tone, and values.
• Stay ahead of viral trends, pop culture, and beauty conversations to maximize brand visibility.
• Monitor competitor conversations and industry buzz to identify engagement opportunities.
• Provide real-time insights on what's resonating with our audience and social trends worth tapping into.

Requirements

• 1-2 years of experience in social media, community management, or digital marketing, ideally in beauty, skincare, or lifestyle brands.
• Deep knowledge of social media trends, beauty culture, and skincare conversations.
• Strong copywriting and brand voice skills, with the ability to adapt tone based on context.
• A pulse on TikTok, Instagram, and emerging platforms—you're always in the know.
• Ability to multitask and manage real-time interactions across multiple platforms.
• A data-driven mindset with the ability to track engagement trends and report on community sentiment.
• Must be able to work PST time zones, regardless of location.

Nice to Have

• Experience working in beauty, skincare, or lifestyle brands.
• Familiarity with social listening tools and analytics.
• Creative mindset for engaging content and trend spotting.

Qualifications

• Experience in social media, community management, or digital marketing.
• Knowledge of social media platforms like TikTok and Instagram.
• Strong copywriting skills.

Benefits & Perks

• Remote, part-time freelance position.
• Starting at 20 hours per month with potential for increased hours based on performance and brand needs.
• Hourly rate between $20 and $25, determined by experience, skills, education, location, and budget.