Freelance Social Strategist

About the Role

Key Responsibilities

• Drive social, content, and platform strategy at the campaign-planning level
• Contribute to quarterly planning in collaboration with Social Strategy Director
• Inform brand planning and data strategy in collaboration with those disciplines
• Help to write (and in some cases own) creative briefs that not only lead to great work, but have the potential to earn media and break through in culture
• Lead creator workstreams, and drive talent searches, vetting, briefing, and fulfillment in collaboration with production and media partners
• Master the roll-out strategy, helping to architect our campaigns post-by-post to maximize impact, leverage consumer behaviors, and ensure a flawless execution
• Work with media team to plan and execute paid social strategies
• Work with data strategy team to add context to, and develop insights & recommendations from, performance reporting
• Client-facing role as day-to-day resource and contributor to active social workstreams

Requirements

• 3-5 years experience at a creative or media agency, or in-house with a brand team
• Nationally recognized brand or retail brand experience required
• Advanced marketing knowledge of major & emerging social platforms, including their products, user behaviors, and tools & interfaces
• Expert on platforms' ad tools, post formats, specs & best practices, and full-funnel uses
• Deep understanding of consumer behaviors in social, and how it integrates with their daily lives, real world cultures & interests, and journeys through the marketing funnel
• Ability to inspire & excite creatives to generate big and innovative ideas for social, not just produce assets to meet best practices
• Experience working with data strategists, and how learnings are used to inspire and optimize our creativity, not just report on it
• Understanding that all of the above is in service of a defined and measurable business outcome, and how marketing and media plans are all a means to that critical end
• Expected term: 9/15/25-12/31/25 with potential to extend or go permanent

Nice to Have

• Experience with platform ad tools, post formats, specs & best practices, and full-funnel uses
• Ability to generate big and innovative ideas for social

Qualifications

• 3-5 years experience at a creative or media agency, or in-house with a brand team
• Nationally recognized brand or retail brand experience required

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
• Participation in freelancer/temporary employee medical plan and 401(k) plan for temporary roles