Front End Developer, Small Business Digital Marketing (Manager)

About the Role

Key Responsibilities

• Responsible for the development and ongoing maintenance of marketing websites and campaigns using Sitecore CMS, Salesforce Interaction Studio, Salesforce Marketing Cloud, Einstein Decisions, Contentsquare, Drift, and other technologies in partnership with Small Business Client Marketing teams to build omnichannel personalized marketing journeys.
• Development of HTML landing pages and website content, including text, graphics, video, and interactive features, delivering pixel-perfect code from design deliverables.
• Interface with Marketing teams to define and implement strategic initiatives, enhancing user experience based on data insights and marketing strategies.
• Collaborate with marketing and product teams to develop and implement A/B and Multivariate tests in-product Ads and campaign landing pages using Optimizely or similar technologies.
• Partner with Sales Automation and Sales Operations to ensure lead flow process on ADP RUN product has full system integration with backend systems such as Eloqua and Salesforce.com.
• Develop and enhance business partnerships by providing strategic guidance on campaign management, operations, and optimization techniques, ensuring effective tracking and analysis of outcomes.
• Perform other relevant duties as assigned.

Requirements

• Minimum of 3 years of experience in web development and digital marketing projects.
• Experience managing large-scale projects involving B2B websites and omnichannel marketing campaigns.
• Experience working with Sitecore CMS or similar enterprise-level platform.
• Proficiency with web technologies including HTML, CSS, JavaScript, XML, XSLT, PHP, and related tools.
• Experience with digital analytics and tools such as Google Analytics, Google Tag Manager, Optimizely, Hotjar, Mouseflow.
• Experience developing and testing Ads, Marketing Pages, and Email Campaigns across multiple browsers and user agents.
• Strong communication, problem-solving, and analytical skills.
• Ability to work under pressure within an agile development environment.
• Excellent organizational and time management skills to handle multiple projects.

Nice to Have

• Experience with Salesforce Marketing Cloud and associated solutions.
• Agency experience in digital marketing or web development.
• Sitecore CMS Developer Certification.
• SEO experience and familiarity with search engine algorithms.
• Experience with design tools such as Invision, Sketch, Miro, Photoshop.

Qualifications

• Proficiency in Web content management, testing, and analytics tools including Sitecore CMS, Google Analytics, Eloqua, Salesforce Interaction Studio, Salesforce Marketing Cloud, Einstein Decisions, Contentsquare, Drift, Google Tag Manager, Optimizely, Hotjar, Mouseflow.
• Advanced skills in web development tools such as HTML, CSS, PHP, JavaScript, Invision, Sketch, Miro, Photoshop.
• Experience with SEO and search engine algorithms is a plus.
• Sitecore CMS expertise and Developer Certification is a plus.
• Agency experience is a plus.

Benefits & Perks

• Medical, Dental, Vision, Life Insurance
• Matched Retirement Savings
• Wellness Program
• Short-and Long-Term Disability
• Charitable Contribution Match
• Holidays, Personal Days & Vacation
• Paid Volunteer Time Off