Global Digital Campaigns Lead

About the Role

Key Responsibilities

• Partner with service line leaders to define campaign objectives, target segments, and messaging strategies.
• Design and architect integrated, full-funnel B2B marketing campaigns across channels including paid social, SEM, display, programmatic, email nurture, and web.
• Own the end-to-end performance analysis for all global digital campaigns for Technology and Service Line Marketing.
• Establish and lead testing and optimization frameworks (A/B, multivariate) to improve campaign performance against pipeline and revenue goals.
• Analyze complex, cross-channel performance data to identify strategic levers for optimization and recommend corrective actions.
• Translate performance data into compelling narratives of marketing impact and develop insightful quarterly business reviews for executive and sales leadership.
• Act as the central orchestrator for campaign execution, aligning cross-functional teams including creative, content, operations, and media.
• Lead cadence calls with stakeholders and regional teams to ensure alignment on performance and optimization.
• Serve as a subject matter expert on the digital marketing technology stack, leveraging MarTech and AdTech capabilities to maximize campaign performance and recommend new technologies.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• A minimum of 7+ years of progressive experience in B2B digital marketing, with a focus on data-driven demand generation campaigns.
• Expert-level proficiency with LinkedIn Campaign Manager, including advanced targeting and ad formats.
• Deep experience with enterprise-level CRM systems, preferably Salesforce, including building nurture programs and managing data flows.
• Advanced proficiency in web analytics platforms such as Google Analytics 4 and Adobe Analytics, and data visualization tools like Tableau and Power BI.
• Demonstrated experience with B2B multi-touch attribution modeling and reporting on campaign influence on pipeline and revenue.
• Proven success in leading complex projects and influencing cross-functional teams in a matrixed organization.
• Exceptional communication and presentation skills, capable of articulating complex concepts to executive audiences.
• Experience with enterprise AI value propositions and marketing technology is highly desirable.

Nice to Have

• Experience with enterprise AI value propositions and marketing technology.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.

Benefits & Perks

• Medical, Dental, Vision, and Life Insurance
• Paid holidays and Paid Time Off
• 401(k) plan and contributions
• Long-term and Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan