Global Digital Campaigns Lead

Cognizant Technology Solutions

Topeka, KS

Full Time

Senior

14 days ago

Job Description

About the Role

This is a remote position available to any qualified candidate in the United States. Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose - always guided by our core values. Join us in shaping the future of business. Could you be the one to make a difference?

Key Responsibilities

Partner with service line leaders to define campaign objectives, target segments, and messaging strategies.
Design and architect integrated, full-funnel B2B marketing campaigns across multiple channels, including paid social (especially LinkedIn), SEM, display, programmatic, email nurture, and web.
Own the end-to-end performance analysis for all global digital campaigns for Technology and Service Line Marketing.
Establish and lead data-driven optimization of digital campaigns.

Requirements

Experience in developing and executing digital marketing campaigns, particularly in B2B environments.
Strong understanding of digital channels such as paid social, SEM, display, programmatic, email nurture, and web.
Ability to analyze campaign performance data and optimize strategies accordingly.
Strategic thinking and ability to partner with cross-functional teams to achieve campaign objectives.

Working at Cognizant Technology Solutions

Cognizant Corporate is committed to excellence, innovation, continuous learning, and collaboration. The company values strategic thinking, inspiring others, and leading with purpose, fostering a forward-thinking and growth-oriented environment.

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