Global Director of Growth Marketing- Spotify Advertising

About the Role

Key Responsibilities

• Develop and lead a high-performing team to implement and scale successful growth strategies and lifecycle marketing efforts that drive tangible results.
• Mentor and coach team across the globe to deliver effective marketing ideas and develop a growth-minded team culture.
• Own paid user acquisition across various channels and experiment with new ones; establish how to use, manage, and grow CRM.
• Ideate fresh B2B growth marketing approaches rooted in data, insights, and creativity.
• Partner closely with Brand B2B marketing and Sales Leadership to develop effective messaging and marketing programs that achieve revenue goals.
• Collaborate with cross-functional teams across brand content, partnerships, events, and product marketing to maintain consistent messaging and align on strategy.
• Manage marketing operations, including budget and resource planning, agency relationships, vendor management, and ad tech stack.
• Analyze data inputs to form recommendations and applications, turning findings into actionable insights for executive-level decision-making.
• Advocate for experimentation within the marketing team through A/B testing and optimization strategies across ad assets, landing pages, targeting, media tactics, and channels.
• Manage multiple collaborators across NA, EMEA, JAPAC, and LATAM, streamlining internal processes to enable global growth efforts.
• Represent the company as an excellent presenter and proactive ideator/operator.
• Anticipate changes in the international advertising market and lead market innovation.
• Be passionate about the Spotify Advertising platform, including data, ad products, podcasts, measurement, and customer success.

Requirements

• BA or BS degree.
• Deep experience in running performance media campaigns with a proven track record of managing multi-million dollar paid media budgets to accelerate customer acquisition and improve ROAS in a global context.
• 15+ years of marketing experience in EMEA, LATAM, or JAPAC, either agency or in-house leading growth marketing efforts.
• Business marketing experience.
• Strong strategic thinking and team leadership skills.
• In-depth understanding of the international advertising and marketing landscape.
• Ability to deliver measurable revenue, ROI, ROAS, opt-in rates, and other outcomes, with success in paid media strategies across search, social, affiliate, and influencer channels.
• Effective communication, collaboration, and operational skills to rally cross-functional teams.
• Experience managing global marketing efforts and understanding regional and local business contexts.
• Subject matter expertise in media landscape including programmatic, walled gardens, performance, brand KPIs, and ad tech platforms.
• Ability to confidently present and influence senior executives.

Nice to Have

• Experience with automated marketing tools and ad tech platforms.
• Ability to think forward and anticipate market changes in international advertising.

Qualifications

• Educational background with a BA or BS degree.

Benefits & Perks

• Base salary range of $203,113 - $290,162 plus equity.
• Health insurance.
• Six-month paid parental leave.
• 401(k) retirement plan.
• Monthly meal allowance.
• 23 paid days off.
• 13 paid flexible holidays.
• Paid sick leave.