Global Market Development manager Reproductive Health

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing plans and strategies for Oncology and Reproductive Health applications.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Define and manage the marketing budget, ensuring efficient allocation of resources.
• Collaborate with product development teams to ensure alignment of marketing strategies with product offerings.
• Develop product positioning, messaging, and value propositions that resonate with target audiences.
• Build and lead product launch plans, including go-to-market strategies and promotional activities.
• Improve brand awareness and reputation for Microarray solutions.
• Develop and maintain brand guidelines to ensure consistency across all marketing materials and channels.
• Coordinate the creation of marketing collateral, including brochures, presentations, and digital content.
• Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.
• Analyze digital marketing performance and optimize campaigns to achieve important metrics.
• Manage the segment's online presence, including website content and online advertising.
• Collaborate with the sales team to develop sales tools and training materials.
• Provide market insights and competitive analysis to support sales strategies.
• Assist in the development of sales presentations and proposals.
• Plan and lead marketing events, like conferences, webinars, and trade shows.
• Coordinate logistics, promotional activities, and post-event follow-up.
• Measure and report on the efficiency of event marketing efforts.
• Develop and uphold relationships with key collaborators, such as customers, partners, and industry influencers.
• Act as a spokesperson for the company at industry events and conferences.
• Collaborate with cross-functional teams on marketing initiatives with business objectives, including product management, commercial leadership, regional marketing, and marketing operations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Minimum of 5 years of experience in global marketing, with a focus on healthcare, oncology, or reproductive health.
• Proven history of developing and implementing successful global marketing strategies.
• Strong understanding of genomics applications.
• Knowledge of regulatory requirements and compliance in the healthcare industry.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in digital marketing platforms.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative problem solver with a passion for innovation and continuous improvement.
• Advanced proficiency in data analysis and market research techniques.

Nice to Have

• Experience with marketing equipment, reagents, and consumables.

Benefits & Perks

• Competitive remuneration and annual incentive plan bonus.
• Health insurance, dental insurance, vision insurance, and disability insurance.
• Paid time off (at least 120 hours PTO), 10 paid holidays, and paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• Retirement and savings programs such as a 401(k).
• Employees' Stock Purchase Plan (ESPP) offering stock at a discount.
• Additional benefits detailed at: https://jobs.thermofisher.com/global/en/total-rewards