Global Portfolio Marketing Director, Michael Kors & Diesel

About the Role

Key Responsibilities

• Lead the strategic development of annual global marketing plans for Portfolio Brands, partnering with brand leads and teams to ensure alignment with business goals.
• Oversee the creation of marketing budgets for each brand, ensuring proper allocation of resources across global and regional marketing initiatives.
• Work with cross-functional teams to prioritize key countries, brand stories, and marketing tactics that will drive traffic, sales, and awareness in all sales channels.
• Guide the team in ideating and developing innovative marketing, media, and POS strategies to effectively reach target consumers and achieve sales objectives.
• Ensure successful campaign execution and the consistent application of brand identity across all channels, ensuring messaging is aligned and impactful.
• Foster strong communication and collaboration between global and regional marketing teams to ensure alignment on strategic direction, campaign goals, and brand priorities.
• Partner with regional teams and commercial departments to understand local market needs and develop customized marketing strategies that resonate with specific markets.
• Maintain regular communication with licensor partners to influence investment strategies and ensure alignment of global/regional marketing content and opportunities.
• Oversee and manage the marketing budget for Portfolio Brands, ensuring that global marketing, regional marketing, and ad royalty budgets are effectively allocated and optimized.
• Identify opportunities to save or optimize marketing investments, ensuring a high return on marketing spend across all areas.
• Cultivate a culture of innovation, fostering new ideas and marketing approaches to stay ahead of industry trends and elevate brand presence globally.
• Identify and develop future marketing partnerships, collaborations, and opportunities that will drive continued growth for the business.
• Lead and motivate a team of global and regional marketers, providing clear vision and direction while supporting their personal and professional growth.
• Encourage collaboration, ensure a strong sense of ownership, and align team efforts with the broader company goals to maximize marketing effectiveness.
• Regularly present marketing strategies, progress, and results to senior leadership, providing updates on key campaigns, budget performance, and opportunities for growth.
• Help shape and refine the overall marketing direction based on feedback from stakeholders, ensuring that all efforts are aligned with the company's strategic objectives.

Requirements

• 7+ years of experience in marketing roles within fast-paced, matrixed organizations, with a focus on data-driven, integrated marketing strategy-including campaign planning and budget allocation.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Strong experience using marketing data and analytics to inform strategy and decision-making.
• Broad expertise across brand strategy, customer experience design, paid and owned media, content strategy, and creative development.
• Experience with partner marketing or managing external brand/licensor relationships.
• Familiarity with balancing data collection for marketing insights while maintaining compliance with data privacy and security standards.
• Ability to influence cross-functional teams and drive alignment across multiple stakeholders.

Nice to Have

• Experience managing licensed brands and working with licensors.
• Experience in the fashion or accessories industry.
• Knowledge of global marketing trends and innovative marketing approaches.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

Benefits & Perks

• Comprehensive benefits package inclusive of health and well-being services
• 401(k) match and education on retirement planning
• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
• Hybrid working schedules
• Tuition Reimbursement on approved programs
• Fossil Merchandise Discounts