Global Social Media Analyst

Maplewood, MN

Full Time

Mid Level

97k-118k

4 days ago

Job Description

About the Role

The Global Social Media Analyst at 3M is responsible for developing and executing social media, influencer, and digital strategies aligned with key product portfolios and launches. This role involves planning, creating, and managing global social media content, leading influencer programs, capturing real-time social content at events, and collaborating cross-functionally to ensure campaign synergy. The position offers an opportunity to work with innovative teams worldwide and transition from various private, public, government, or military backgrounds into a dynamic corporate environment.

Key Responsibilities

Develop and execute B2B social media, influencer, and digital strategies aligned to key product portfolios and launches, ensuring best practices and brand consistency across platforms.
Plan, create, and manage global social media content calendars—including copywriting, visual direction, shooting and editing social content, publishing, community engagement, and ensuring alignment with brand and governance standards.
Lead influencer and KOL programs, including identification, activation, relationship management, and integration of user-generated and earned content.
Capture, edit, and publish real-time social content at events, collaborating with internal teams to highlight product stories, customer experiences, and brand presence.
Collaborate cross-functionally with Paid Media and Portfolio teams to ensure synergy across paid, organic, and influencer efforts; support campaign asset creation, ad copy, and visual execution.
Monitor and report performance across social and influencer campaigns, providing actionable insights, trend analysis, and competitive benchmarking to optimize impact.

Requirements

Bachelor's degree or higher (completed and verified prior to start).
Two (2) years of social media experience in a private, public, government or military environment.
Technology fluent with good understanding of primary global social media platforms and tools (Meta, LinkedIn, YouTube, etc.).

Nice to Have

Experience with Adobe Creative Cloud / video and photo editing tools.
Experience with Sprinklr or related social publishing tools.
Experience working with international teams.

Qualifications

Bachelor's degree or higher.

Benefits & Perks

Health savings account
Disability insurance
Health insurance
Dental insurance
Flexible spending account
Vision insurance
Life insurance
Retirement plan
Competitive pay and benefits including incentive pay
Programs to support physical and financial well-being

Working at 3M

3M promotes a collaborative, innovative, and inclusive work environment where curiosity and creativity are valued. The company emphasizes safety, environmental health, and continuous improvement, supporting employees' professional and personal growth through various programs and a strong organizational culture.

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