Global Strategic Marketing Director - Companion Animal

About the Role

Key Responsibilities

• Develop and implement comprehensive global marketing strategies for the Companion Animals segment, focusing on market share and profitability while identifying opportunities for innovation and differentiation.
• Lead the creation and execution of the Companion Animals marketing plan, overseeing the global portfolio and marketing communication strategies in collaboration with regional teams.
• Conduct in-depth market research and analysis to understand customer behavior, preferences, and competitor strategies, using these insights to drive business decisions and the innovation pipeline.
• Manage and develop the Companion Animals marketing team, fostering a culture of collaboration and excellence, setting clear objectives, providing feedback, and addressing skill gaps through recruitment.
• Drive cross-functional collaboration and budget management by working closely with various internal teams to align marketing strategies with business goals, provide market feedback for product development, and guide budget allocation to maximize returns.

Requirements

• Proven experience (8 years+) in crafting and executing comprehensive marketing strategies for a specific market segment, ideally within pet food or a related industry.
• Demonstrated ability to drive business performance, including increasing market share, volume, and profitability, and formulating commercial strategies to meet sales and margin goals.
• Strong leadership skills with experience in directing marketing teams, setting objectives, providing mentorship, and fostering a culture of collaboration and excellence.
• Expertise in market analysis and research, including gaining insights into customer behavior, evaluating competitor strategies, and utilizing data to make informed business decisions.
• Exceptional cross-functional collaboration skills, with the ability to work effectively with product, operational marketing, commercial, and R&D teams to align strategies and provide market-driven insights for product development.
• Bachelor's Degree in Business or Master's Degree in Marketing.

Nice to Have

• Experience in pet food or related industry segments.
• Entrepreneurial spirit and ability to apply it to global strategies and relationships.

Qualifications

• Bachelor's Business Degree or Master's Degree in Marketing.

Benefits & Perks

• Global benefits including opportunities to grow within Nutreco, Skretting, Trouw Nutrition, and the broader SHV group.
• A culture of diversity and inclusion.
• Annual bonus.
• Local benefits such as competitive health benefits (Medical/Dental/Vision/HSA/FSA), Disability and Life insurance, 401K Matching, Paid Parental Leave, Tuition Reimbursement, Paid Time Off.