Go-To-Market Director, Licensing & Extended Line

About the Role

Key Responsibilities

• Define the Go-To-Market strategy for the global seasons & occasions business (Holiday, Back-To-School, Halloween, Easter & Birthday) based on portfolio and audience direction delivered by marketing.
• Oversee and coordinate executional workstreams linked to the Go-To-Market strategy.
• Work closely with local colleagues, licensing, and brand partners to ensure a coordinated approach towards key accounts and successful sell-in of the portfolio.
• Act as the internal expert on retailer and channel needs regarding seasonal spaces and sell-in requirements.
• Collaborate with the Markets & Channels organization to understand opportunities and challenges for the LEGO brand in each channel and ensure the Go-To-Market approach addresses those.
• Set the Go-To-Market strategy for seasons & occasions across B2B and LEGO branded channels, focusing on the US and Europe.
• Translate account and channel feedback into commercial input to inform future portfolio strategy.
• Set and track commercial targets, monitoring sell-in and sell-out figures.
• Provide thought leadership on combining brick and non-brick portfolios at the point of sale to deliver impactful retailer programs.
• Coordinate sell-in efforts across LEGO’s sales force and partner sales teams.
• Serve as the primary contact point for the Markets & Channels organization and key account counterparts.
• Independently lead a cross-functional team across Go-To-Market, Marketing, and Sales to deliver sustainable growth.

Requirements

• Extensive background working in a Sales or Go-To-Market function for a leading global entertainment company or consumer brand.
• Proven track record in landing strategic priorities with major US accounts like Target, Walmart, and Amazon in a non-brick/non-toy capacity.
• In-depth understanding of the sell-in processes and tools for seasonal buyers and entertainment councils of major retailers.
• A performance-driven mindset with multiple years of key account management experience including P&L responsibility.
• Proven experience in delivering sustainable growth over multiple years.
• Ability to translate a go-to-market strategy into actionable workstreams for partners and teams.
• Leadership style that inspires others, embracing opportunities and new perspectives.
• Strong communication skills to effectively land key messages and drive decision-making with stakeholders.

Nice to Have

• Experience working with entertainment or consumer brands at a global level.
• Familiarity with retail environments in the US and Europe.
• Experience leading cross-functional teams in a dynamic environment.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive professional experience in sales or go-to-market roles is required.

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to wellbeing initiatives including the Headspace App.
• Generous colleague discount from day 1.
• Performance-based bonus scheme.
• Hybrid working model with an average of 3 days per week in the office.
• Diverse, inclusive, and safe work environment.