Growth Marketing Director-Communities, Energy & Infrastructure

About the Role

Key Responsibilities

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs relying on a strong understanding of CE&I priority markets, opportunities, and accounts.
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth.
• Develop and execute LinkedIn-focused campaigns to promote CE&I expertise and the Guidehouse brand, attracting and nurturing opportunities to support growth.
• Ensure campaigns are aligned with business goals for key buyer personas and targeted regions, and are executed on budget and on time.
• Create innovative multi-channel campaigns to drive MQLs and pipeline, monitoring conversion rates and optimizing campaigns at each stage of the funnel.
• Leverage marketing automation and lead management to streamline, automate, and measure marketing programs and workflows.
• Collaborate with content strategy teams to develop high-impact assets and optimize SEO/SEM, ABM, social, and PPC strategies.
• Comply with marketing department processes, procedures, and policies to ensure consistent execution and brand alignment.
• Work with creative designers and external agencies to develop targeted, relevant digital ads and campaign assets.
• Collaborate with other service lines and sectors to build integrated campaigns as needed.
• Manage and execute multiple complex programs while fostering strong relationships across peers and leadership.
• Measure, analyze, and report on campaign performance to leadership.
• Lead a team of one or more direct reports in an environment that fosters growth and develops future leaders.
• Engage proactively with stakeholders to complete program deliverables on budget and on time, including communications, website, video, thought leadership, branding, and digital marketing.
• Manage the CE&I sector marketing budget in accordance with corporate policies.
• Reflect and steward the Guidehouse mission, vision, and values.

Requirements

• Minimum Bachelor's degree in Marketing or related field.
• Twelve (12) or more years of experience in marketing, driving proven growth through strategic, multi-channel marketing programs, social activation, and content initiatives.
• Demonstrated knowledge of consultancy marketing and services provided by consulting firms to commercial and public sector clients.
• Previous experience working within target markets, including state and local government, energy, utilities, and infrastructure.
• Strong business acumen with critical and analytical thinking skills.
• Knowledge of zero-baseline budgeting, strategic planning, media planning, and best practices for multi-channel campaign execution.
• Excellent written and verbal communication skills, including presentations, listening, collaboration, interpretation, and influencing skills.
• Ability to articulate complex subject matter clearly and concisely to broad audiences.
• Experience creating impactful go-to-market initiatives for CE&I expertise and services.
• Ability to create measurable value and impact through exceptional service, leadership, and brand stewardship.
• Experience managing complex projects and building valued relationships internally and externally.
• Experience working with external agencies to articulate business needs, set KPIs, manage budgets, and execute programs.
• Knowledge of digital marketing campaign automation platforms (e.g., Eloqua, Google Analytics, Sitecore).
• Self-starter with the ability to work autonomously in a dynamic, high-growth environment.
• Ability to lead a team and collaborate within a geographically dispersed organization.
• Confident professional capable of interacting with leadership to gain respect and trust.

Nice to Have

• Global brand marketing and communications experience

Qualifications

• Bachelor's degree in Marketing or related field.

Benefits & Perks

• Competitive salary range of $149,000.00-$248,000.00, depending on skills and experience.
• Comprehensive total rewards package including medical, Rx, dental, and vision insurance.
• Personal and family sick time, company-paid holidays.
• Discretionary variable incentive bonus eligibility.
• Parental leave and adoption assistance.
• 401(k) retirement plan.
• Basic and supplemental life insurance, health savings accounts, flexible spending accounts.
• Short-term and long-term disability coverage.
• Student loan PayDown, tuition reimbursement, personal development, and learning opportunities.
• Skills development and certifications.
• Employee referral program.
• Corporate-sponsored events and community outreach.
• Emergency back-up childcare program.
• Mobility stipend.