Growth Marketing Director-Communities, Energy & Infrastructure

About the Role

Key Responsibilities

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs while relying on a strong understanding of CE&I priority markets, opportunities, and accounts
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote CE&I expertise and attract opportunities
• Ensure campaigns are aligned with business goals for key buyer personas and targeted regions, and are executed on budget and on time
• Create innovative multi-channel campaigns to drive MQLs and pipeline while monitoring and optimizing conversion rates
• Leverage marketing automation and lead management to streamline, automate, and measure marketing programs and workflows
• Collaborate with content strategy team to develop high-impact assets and optimize SEO/SEM, ABM, social, and PPC strategies
• Manage the CE&I sector marketing budget in accordance with company policies
• Lead a team of one or more direct reports and foster growth and leadership development
• Proactively engage with stakeholders to ensure program deliverables are completed on budget and on time
• Measure, analyze, and report on campaign performance to leadership
• Work with internal creative teams and external agencies to develop targeted digital ads and campaign assets
• Collaborate with other service lines and sectors to build integrated campaigns

Requirements

• Minimum Bachelor's degree in Marketing or related field
• Twelve (12)+ years of experience in marketing driving proven growth through strategic, multi-channel marketing programs
• Demonstrated knowledge of consultancy marketing and services for both commercial and public sector clients
• Previous experience working within target markets, including state and local government, energy, utilities, and infrastructure
• Strong business acumen with critical and analytical thinking skills
• Knowledge of multi-channel campaign execution, media planning, and strategic planning
• Excellent written and verbal communication skills, including presentations
• Ability to articulate complex subject matter clearly and concisely
• Experience working with external agencies, managing campaign KPIs, and media budgets
• Knowledge of digital marketing campaign automation platforms (e.g., Eloqua, Google Analytics, Sitecore)
• Self-starter with ability to work autonomously in a high-growth environment
• Ability to lead a team and collaborate across dispersed organizations

Nice to Have

• Global brand marketing and communications experience

Qualifications

• Bachelor's degree in Marketing or related field
• 12+ years of marketing experience with proven growth results

Benefits & Perks

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Discretionary variable incentive bonus (eligibility may vary)
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic and Supplemental Life Insurance
• Health Savings Account, Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement and Personal Development Opportunities
• Skills Development & Certifications
• Employee Referral Program
• Corporate Sponsored Events & Community Outreach
• Emergency Back-Up Childcare Program
• Mobility Stipend