Growth Marketing Manager

About the Role

Key Responsibilities

• Develop an annual marketing plan for assigned verticals.
• Manage and utilize the vertical's budget to achieve prospect, opportunity, and revenue targets.
• Collaborate with business units and sales teams to create and support the vertical strategy, including go-to-market campaigns (strategy, messaging, estimated budget by channel, and Bill of Assets).
• Work closely with Product Marketing to generate compelling content that effectively communicates the product's value within the assigned verticals, and develop strategies to enhance brand awareness and drive demand generation.
• Collaborate with internal teams to create content for sales enablement tools, white papers, case studies, website copy, print and digital advertisements, videos, webinars, and blog posts.
• Conduct market research leveraging competitive intelligence to inform and drive market strategies.
• Identify key trends, market drivers, and customer requirements for the vertical's products and services, acting as a subject matter expert and sharing insights with sales and product teams.
• Partner with the creative and content team to develop clear messaging that fosters demand and lead generation for assigned verticals.
• Work with the Senior Growth Marketing Manager to adapt corporate campaigns for your assigned verticals.
• Create campaigns focused on critical market drivers such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management, positioning the verticals as market leaders.
• Research and attend trade shows and event activations, assisting with planning and on-site setup.
• Explore new marketing channels to expand brand awareness and drive demand generation.
• Present new campaigns and results to key stakeholders within the assigned verticals.
• Manage the agenda, content, and execution of Go-to-Market weekly meetings.
• Participate in the 'Market Immersion' program, including attending demos and visiting current clients, prospects, and Medical Doctor offices.

Requirements

• Bachelor's degree; Master's degree preferred.
• 5+ years of experience in a B2B marketing role with demonstrated examples of demand generation achievement.
• SaaS/Software industry experience strongly desired.
• Excellent written, verbal communication and presentation skills.
• Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials.
• Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior.
• Ability to travel domestically from 15% to 25% and work Eastern business hours.

Nice to Have

• Healthcare experience preferred.