Growth Marketing Manager, Marketing Technology
Strava
Job Description
About the Role
Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. As Growth Marketing Manager, Marketing Technology, you'll play a key role in connecting business objectives to technology capabilities, ensuring our own channel communications (email, push, in-app, and more) are data-driven, consistent, and optimized for long-term success. You'll work independently to lead initiatives, consult with cross-functional teams, and guide the evolution of our marketing technology stack, while continuing to grow your expertise & influence across Strava. We follow a flexible hybrid model that generally translates to half your time on-site in our New York or San Francisco office - three days per week.
Key Responsibilities
- Co-develop and lead the execution of Strava's B2C marketing automation strategy across email, push, in-app, and emerging channels.
- Contribute to the MarTech team's collective strategy and execution by ensuring marketing technology, data flows, and integrations are crafted to meet shared goals and enable scalable growth.
- Serve as a go-to consultant for marketing automation standard methodologies, guiding teams on segmentation, personalization, and journey design.
- Lead initiatives to strengthen campaign governance, quality, and compliance while reducing execution errors.
- Partner on vendor evaluation and capability expansion, providing insights that influence contract renewals and roadmap priorities.
- Define and track KPIs to measure marketing automation performance and value.
- Identify and implement automation and workflow improvements to increase team efficiency.
- Develop and maintain documentation, training, and enablement resources to upskill cross-functional partners.
- Collaborate with partners to translate business goals into scalable, measurable communication programs.
- Identify and explore opportunities to extend MarTech capabilities to create a more seamless top-to-bottom funnel experience.
Requirements
- 4-7 years of experience in marketing automation, lifecycle marketing, or marketing technology in a high-growth environment.
- Experience with enterprise-level CRM and Marketing Automation Platforms and a strong technical understanding of how those platforms work and integrate with additional internal and third-party tools, including the relevant data concepts (APIs, JSON, ETLs, etc).
- Analytical, problem-solving skills and hands-on experience working with SQL and BI tools (e.g. Snowflake, Tableau, etc).
- Strong understanding of audience segmentation, personalization logic, and cross-channel campaign orchestration.
- Ability to translate technical platform capabilities into clear, actionable marketing strategies.
- Excellent communication skills with the ability to influence and partner across Marketing, Product, Data, and Engineering.
- Curiosity to explore how marketing technology can evolve to support broader acquisition and conversion goals over time.
Nice to Have
- Experience with enterprise-level CRM and Marketing Automation Platforms.
- Technical understanding of APIs, JSON, ETLs, and data concepts.
- Experience working with SQL and BI tools like Snowflake, Tableau.
Qualifications
- Experience in marketing automation, lifecycle marketing, or marketing technology.
- Experience with enterprise-level CRM and marketing automation platforms.
- Hands-on experience with SQL and BI tools.
Benefits & Perks
- Salary range of $125,000-$135,000/year, reflecting base compensation only.
- Market-based pay with potential variation depending on department and location.
- Full compensation package including benefits to be discussed during hiring.
Working at Strava
At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. We are committed to an inclusive workplace, reflecting our community's diversity, and strive to hire and engage teammates from all backgrounds, experiences, and perspectives. We are backed by Sequoia Capital, TCV, Madrone Partners, and Jackson Square Ventures, and are expanding to meet the needs of our growing community. Our culture reflects our community, emphasizing continuous growth, inclusivity, and making a positive impact through technology and community engagement.
Job Details
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About Strava
Website
strava.com
Company Size
251-500 employees
Location
New York, NY
Industry
Software Publishers
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