Senior Analyst, Marketing Automation

WPP

Cherry Hill, NJ

Full Time

Mid Level

40k-75k

about 11 hours ago

Job Description

About the Role

CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Senior Analyst, Marketing Automation to join their innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients. The company offers a collaborative and supportive environment with a focus on making a difference in healthcare outcomes.

Key Responsibilities

Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

Requirements

2-5 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
Exceptional communication and collaboration skills.
Meticulous attention to detail and a passion for precision in documentation and data management.
Strong organizational and project management skills.
Proficiency in Microsoft Excel and PowerPoint.

Nice to Have

Experience in pharma marketing or at a media agency.
Experience with DOMO or similar business intelligence platforms.
Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Qualifications

Experience with marketing automation, marketing data management, CRM, or similar MarTech platforms.

Benefits & Perks

Competitive benefits package, details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us
Base salary range from $40,000 to $75,000, with individual compensation varying based on experience and qualifications.

Working at WPP

At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.

Apply Now