Marketing Automation and Analytics Strategist

About the Role

Key Responsibilities

• Manage the marketing automation platform from a strategic, marketing, and best practices perspective.
• Develop an email automation strategy and roadmap for nurture, journey, and drip campaigns to engage prospects and drive enrollments.
• Own the marketing aspects of key CRM and marketing systems such as Salesforce and Marketing Cloud.
• Manage and evolve the marketing technology stack by evaluating new technologies and applications to improve performance.
• Own full funnel metrics and best practices to guide demand generation marketing campaigns.
• Analyze and report full marketing funnel customer data using tools like Google Analytics and CRM systems.
• Tell data stories, identify opportunities, and solve business problems with data insights.
• Recommend and execute marketing strategies to meet business objectives.
• Manage marketing plans and programs, collaborating with internal stakeholders and vendors.
• Conduct market research, including competitive benchmarking, and analyze campaign effectiveness to inform strategic decisions.
• Assess market opportunities, track trends, and recommend marketing improvements.
• Partner with Demand Generation Marketing Managers, Operations, and agencies.
• Manage project budgets, coordinate invoice processing, and oversee staff or interns as needed.

Requirements

• Bachelor's degree and five years of relevant experience, or a combination of education and experience.
• Previous experience in product, program, or services marketing.
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and managing multiple projects simultaneously.
• Understanding of integrated marketing across digital and print channels.
• Experience with market research and data analysis.
• Excellent written and oral communication and presentation skills.
• 5+ years of business analytics, marketing analytics, preferably in digital performance marketing organizations.
• Deep knowledge of customer journeys, channel marketing, and how they enhance customer relations.
• Knowledge of web analytics, social analytics, Tag Management tools such as Google Analytics, and Salesforce data.
• Advanced knowledge of KPI measurement, testing, and optimization methodologies.
• Understanding of Customer Data Platforms and visualization tools for blending data sources.
• Hands-on experience with Salesforce and Marketing Cloud Marketing Automation systems.

Nice to Have

• Experience with web analytics, social analytics, and Tag Management tools.
• Knowledge of Customer Data Platforms and data visualization platforms.
• Experience working with marketing automation systems like Salesforce Marketing Cloud.

Qualifications

• Bachelor's degree and five years of relevant experience, or a combination of education and experience.

Benefits & Perks

• Competitive salaries, excellent health care and retirement plans.
• Generous vacation policy including additional time off during winter closure.
• Career development programs, tuition reimbursement, and course auditing.
• Wellness programs, child-care resources, elder care, and caregiving support.
• Access to world-class exercise facilities and health classes.
• Campus resources including gardens, trails, museums, and discounts for travel and entertainment.