Growth Marketing Specialist

About the Role

Key Responsibilities

• Collaborate with marketing leadership and digital marketing teams to gain alignment on a strategy for the future of DraftKings' digital marketing operations and measurement.
• Provide support to stakeholders as a general subject matter expert on our tech stack.
• Leverage platform and customer data to inform decisions and share results with partner teams.
• Communicate with senior leadership effectively to share results and maintain alignment on priorities.
• Evaluate tech & tool solutions and work with potential vendors to integrate with DraftKings' technology.

Requirements

• At least 3 years of experience in marketing or strategic roles, with a strong preference for experience in digital marketing within consumer-focused industries.
• An analytical mind that is experienced with data and can operate autonomously to make decisions with incomplete data.
• Innovative and solutions-focused approach with experience driving new ideas and hypotheses that improve business metrics.
• Deep understanding of both prospective and existing customer journeys, with a keen insight into the needs and behaviors that influence these journeys.
• Hands-on experience with leading mobile measurement partners (MMPs) such as Singular, AppsFlyer, and Branch, including SDK implementation, attribution configuration, and event tracking.
• Strong storytelling abilities with the skill to communicate complex ideas in a clear and engaging manner to senior leadership.

Qualifications

• Experience with mobile measurement partners (MMPs) such as Singular, AppsFlyer, and Branch.

Benefits & Perks

• US base salary range of $89,600.00 USD - $112,000.00 USD, plus bonus, equity, and benefits as applicable.