Growth Media Senior Consultant SEO & Digital Media Growth Media Senior Consultant SEO & Digital Media

About the Role

Key Responsibilities

• Identify opportunities to improve organic visibility and search rankings by optimizing existing and new content such as blogs, landing pages, and product pages for on-page SEO elements including meta tags, headers, internal linking, and keyword usage.
• Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows.
• Conduct content audits to identify underperforming content and recommend updates or consolidation strategies.
• Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics.
• Manage all elements of programmatic media campaigns including campaign creation, audience development, budget allocation, creative trafficking, and measurement.
• Identify opportunities for testing within advertising platforms and create compelling ad copy for A/B testing.
• Benchmark campaign results against historical and competitive data, staying ahead of industry trends.
• Drive financial performance of campaigns focusing on growth opportunities, new business sales, and customer lifetime value.
• Optimize campaigns data-drivenly and incorporate learnings to improve performance.
• Ensure campaign tracking and tagging are implemented to capture necessary data points.
• Work within a team dynamic and support QA efforts as needed.
• Utilize experience with programmatic media platforms such as DV360, content management platforms, and digital analytics tools like Adobe Analytics and Google Analytics.
• Apply knowledge of on-page SEO and content strategy to support digital marketing goals.
• Manage budgets with forecasting, financial reporting, and analysis.
• Demonstrate strong organizational, project management, and strategic thinking skills.

Requirements

• 5 or more years of related experience in digital marketing, SEO, or media campaigns.
• Experience working in high-volume accounts preferred.
• Proficiency with campaign development, digital analytics, digital media, Google Analytics, and media platforms.
• Experience with paid search marketing, paid social, and programmatic media buying.
• Strong understanding of SEO, content strategy, and digital marketing best practices.
• Ability to think strategically and execute tactically.
• Excellent communication skills, including developing and delivering presentations.
• Ability to influence decision-making in a matrix environment.
• Proactive approach to identifying opportunities for performance improvement.

Nice to Have

• Experience working with content management platforms.
• Familiarity with competitive insight tools such as Brightedge and SEMrush.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Salary range of $66,800.00 - $120,650.00 annually, based on experience and qualifications.
• Opportunity to work in a dynamic, growth-oriented environment.
• Supportive team culture and professional development opportunities.