Head of Analyst Relations, Ads Marketing

Google

New York, NY

Full Time

Director

214k-302k

15 days ago

Job Description

About the Role

The Head of Analyst Relations for Google Ads will be responsible for shaping and strengthening Google Ads' perception and influence within the industry analyst community. This role involves building and nurturing relationships with key analysts, ensuring Google Ads' participation in critical industry reports, and amplifying analyst insights across go-to-market channels. The position is part of the Ads Marketing and Center of Excellence's Insights, Strategy, Research & Operations team, which defines and accelerates AI-enabled growth strategies, drives operational excellence, and enhances stakeholder and customer experience.

Key Responsibilities

Build, cultivate, and maintain strong/credible relationships with new and existing influential industry analysts and research-firms.
Develop tailored analyst relations plans for individual analysts and firms to achieve strategic objectives.
Coordinate Google Ads' contributions to third-party research, including formal briefings on perspectives and narratives, industry-overviews, and rankings such as Gartner Magic Quadrants and Forrester Waves.
Develop joint research and publication plans with analysts.
Identify opportunities for and complete regular inquiry calls with industry thought-leaders to gather insights and inform Google Ads' strategy.
Develop internal briefing materials on upcoming and recent analyst publications relevant to Google Ads.
Develop opportunities for and coordinate the involvement of third-party analyst voices and research in Google Ads marketing and partner channels.
Create processes for analyst relationship management across Google Ads Marketing and partner organizations.

Requirements

Bachelor's degree or equivalent practical experience.
13 years of experience in Management Consulting, Ad Sales, Partnerships, Analyst Relations, Product Marketing, or a similar role.
3 years of experience in people management.
Experience working cross-functionally with product, marketing, sales, and executive teams.
Experience within the digital advertising landscape, including platforms, trends, and competitive dynamics.

Nice to Have

MBA or Master's degree in a related field.
3 years of experience in analyst relations.
Experience at an advertising research firm or agency research team.
Experience in B2B marketing.
Experience building and managing relationships with partner organizations.
Strong project management skills.
Proven track record of influencing analyst perceptions and driving positive coverage.

Qualifications

Bachelor's degree or equivalent practical experience.
13 years of relevant experience in related fields.

Benefits & Perks

US base salary range of $214,000-$302,000 plus bonus, equity, and benefits.
Compensation determined by role, level, location, skills, experience, and education.
Additional benefits available at Google.

Working at Google

Google is proud to be an equal opportunity workplace and is an affirmative action employer. The company is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Google also considers qualified applicants regardless of criminal histories, and provides accommodations for applicants with disabilities or special needs.

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