Senior Advertising Manager (Bilingual)

AT&T

Dallas, TX

Full Time

Senior

86k-144k

2 days ago

Job Description

About the Role

Responsible for planning, developing, and managing integrated marketing communications campaigns to promote company products, communicate brand messages, drive customer engagement, and support business objectives. The role involves leading marketing communications programs, collaborating with business units, managing sponsorships and experiential marketing, overseeing content creation, and supporting strategic business goals within AT&T.

Key Responsibilities

Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media.
Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T's strategy and business goals.
Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness.
Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line.
Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications.

Requirements

Bachelor's degree (BS/BA) desired.
3+ years of related experience.
Certification is required in some areas.
Experience in developing and managing marketing communications campaigns.
Ability to collaborate with cross-functional teams and senior leadership.
Knowledge of advertising media, sponsorships, and experiential marketing.

Qualifications

Bachelor's degree (BS/BA)
3+ years of related experience
Certification in relevant areas

Working at AT&T

AT&T is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, or veteran status. The company emphasizes diversity, inclusion, and reasonable accommodations for qualified individuals with disabilities.

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