Assistant Director of Marketing + Communications

About the Role

Key Responsibilities

• Develop and execute marketing strategies that increase awareness and engagement.
• Align branding and messaging across marketing, communications, and social channels.
• Oversee content creation and execution across all platforms to ensure brand consistency.
• Maintain and optimize user journeys across organizational touchpoints.
• Assist in managing the day-to-day direct mail and email campaigns in partnership with RKD.
• Supervise and support the day-to-day functions of the marketing and communications team.
• Review and proof marketing and communication content across platforms to maintain clarity, accuracy, and alignment with brand voice.
• Ensure execution of both strategic and tactical marketing deliverables.
• Foster a collaborative, creative, curious, and efficient team culture.
• Lead internal processes and establish protocols for team operations and project flow.
• Assist in budget planning and resource allocation for marketing projects.
• Track and report on team performance using data and analytics.
• Manage website content, performance, and updates; lead SEO and optimization efforts.
• Use data insights to improve user experience and increase website engagement.
• Oversee the use of Salesforce Marketing Cloud for communications and campaign management.
• Lead development and implementation of email communications and newsletters.
• Track and analyze campaign performance, audience behavior, and marketing KPIs to provide actionable insights.
• Oversee planning and logistics for events, sponsorships, and brand activations.
• Support cross-department collaboration by ensuring consistent and effective communication.
• Utilize Google Analytics, CRM, and other tools to assess marketing effectiveness.

Requirements

• Bachelor's degree in marketing, communications, or related field preferred, or equivalent experience (4-6 years) in a similar role.
• Proficient in Google Suite, Adobe Creative Suite, Salesforce Marketing Cloud, Asana, and WordPress.
• Proficiency in analytics tools, event strategy, and merchandise branding.
• Strong written, verbal, and interpersonal communication skills.
• Demonstrated experience with branding, messaging, content creation, and campaign strategy.
• Proven project management skills with keen attention to detail and the ability to manage multiple deadlines.
• Deep understanding of audience segmentation and user experience design.
• Creative thinker with a strategic mindset and a passion for storytelling.
• Experience leading a team and fostering a culture of innovation and accountability.
• Must possess reliable transportation and be able to travel throughout the Tampa area (about 10%).
• Ability to sit or stand for long periods of time and willingness to work occasional weekends or evenings based on event needs.

Nice to Have

• Experience with merchandise branding.

Qualifications

• Bachelor's degree in marketing, communications, or related field preferred.
• Equivalent experience (4-6 years) in a similar role.