Marketing and Communications Specialist

About the Role

Key Responsibilities

• Design, execute, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and webinars.
• Build automated email sequences, landing pages, and lead capture forms using Marketo.
• Implement account-based marketing (ABM) strategies with sales teams.
• Coordinate end-to-end webinar execution, including presenter management, registration setup, promotional campaigns, and post-event nurturing.
• Execute paid media campaigns across Google Ads and LinkedIn, monitoring performance and optimizing for ROI, manage social media presence across LinkedIn, Instagram, Facebook, and YouTube.
• Oversee print materials and branded merchandise, ensuring brand consistency.
• Work with the Creative and Brand Manager to coordinate multimedia production for leadership content, event coverage, and promotional videos.
• Assist in planning and executing regional trade shows, conferences, and corporate events.
• Coordinate vendor relationships, booth materials, and promotional items, manage event registrations, attendee communications, and post-event follow-up (lead handoff to sales).
• Track and report event ROI through attendance data, lead capture metrics, and feedback analysis.
• Monitor lead sources, campaign performance, and marketing-influenced pipeline from initial touchpoint to closed opportunities.
• Create regular reports on pre-qualified leads, conversion rates, ROI, and marketing contribution to the sales pipeline.
• Process purchase orders and invoices for marketing vendors, events, and sponsorships (~80+ annually), reconcile expense reports and track budget allocations across marketing initiatives.
• Handle ad-hoc marketing requests, including list segmentation, promotional materials, and campaign reporting.
• Other duties as assigned.

Requirements

• Authorized to work in the United States, without restrictions.
• High school diploma or equivalency is required; bachelor's degree in marketing, communication, business administration of similar from a nationally accredited college or university is preferred.
• Minimum of 3 years of experience in digital marketing, marketing operations, or demand generation.
• Hands on experience with marketing automation (Marketo), CRM (Dynamics), and paid ads (Google Ads, LinkedIn).
• Proficiency in basic design tools (Canva, Adobe CC), video editing software, and data analytics (Google Analytics) is preferred.
• Possess current driver's license with acceptable motor vehicle record.
• Knowledge of budget reconciliation and financial workflows.
• Multilingual abilities are a plus.

Nice to Have

• Proficiency in basic design tools (Canva, Adobe CC).
• Video editing software skills.
• Knowledge of data analytics tools like Google Analytics.
• Multilingual abilities.

Qualifications

• High school diploma or equivalency.
• Bachelor's degree in marketing, communication, business administration, or similar (preferred).
• Minimum of 3 years of relevant experience.

Benefits & Perks

• Opportunities to sharpen skills and provide career growth through on-the-job learning experiences, LinkedIn Learning access, business and technical training, and leadership development programs.
• Valuable focus on mental, physical, and financial health of employees and their families.
• Flexible work models.
• Comprehensive benefits package.