Senior Advertising Manager (Bilingual)

AT&T

Dallas, TX

Full Time

Senior

86k-144k

4 days ago

Job Description

About the Role

Responsible for planning, developing, and managing integrated marketing communications campaigns to promote company products, communicate brand messages, drive customer engagement, and support business objectives. The role involves leading marketing communications programs, collaborating with business units, managing sponsorships and experiential marketing, overseeing content creation, and supporting strategic initiatives within AT&T.

Key Responsibilities

Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media.
Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T's strategy and business goals.
Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness.
Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line.
Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications.

Requirements

Bachelor's degree (BS/BA) desired.
3+ years of related experience.
Certification is required in some areas.
Ability to operate autonomously with frequent senior leadership interaction.
Experience in developing and managing marketing communications and advertising programs.

Qualifications

Bachelor's degree (BS/BA)
3+ years of related experience
Certification in relevant areas

Working at AT&T

AT&T is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, or any other characteristic protected by law. The company also provides reasonable accommodations for qualified individuals with disabilities and is a fair chance employer.

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