Senior Advertising Manager (Bilingual)

AT&T

Atlanta, GA

Full Time

Senior

86k-144k

4 days ago

Job Description

About the Role

The Senior Advertising Manager (Bilingual) is responsible for planning, developing, and managing integrated marketing communications campaigns to promote company products, communicate brand messages, drive customer engagement, and support business objectives. This role involves leading the development and execution of advertising and communication programs, collaborating with business units, managing sponsorships and experiential marketing initiatives, overseeing content creation, and supporting strategic business goals within AT&T's organizational framework.

Key Responsibilities

Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media.
Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T's strategy and business goals.
Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness.
Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line.
Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications.

Requirements

Bachelor's degree (BS/BA) desired.
3+ years of related experience.
Certification is required in some areas.
Operates autonomously with frequent senior leadership interaction.
Guides others and applies advanced principles and company practices.

Qualifications

Bachelor's degree (BS/BA) in a related field.
3 or more years of relevant experience.
Relevant certifications in marketing or communications.

Working at AT&T

AT&T values equal employment opportunity and provides reasonable accommodations for individuals with disabilities. The company promotes a fair and inclusive work environment, emphasizing diversity and equal treatment for all employees.

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