Head of B2B MarketingNew

About the Role

Key Responsibilities

• Define and execute the go-to-market strategy, including developing the narrative, messaging, and positioning that align with business goals.
• Lead the development and management of GTM pages for Launch Potato's corporate and consumer brands' websites, ensuring messaging and design align with brand positioning.
• Develop content and collateral such as case studies, decks, videos, and guides to support sales and educate partners.
• Work closely with sales and business stakeholders to ensure messaging resonates with enterprise marketers and financial institutions.
• Lead initiatives to raise Launch Potato's visibility and reputation through content, events, media outreach, and strategic partnerships.
• Partner with executives and category leaders to amplify thought leadership through speaking engagements, podcasts, and contributed content.
• Ensure brand consistency across all external channels including websites, LinkedIn, outreach decks, press kits, and recruiting materials.
• Build an editorial calendar and visibility roadmap aligned with business goals to position Launch Potato as a category leader.
• Support the integration of newly acquired brands into the broader Launch Potato narrative, ensuring messaging and positioning alignment.
• Create frameworks, messaging templates, and brand playbooks to support future acquisitions and onboarding of new properties.
• Lead or support internal brand launch initiatives, including internal education and external rollout.

Requirements

• Strategic communicator capable of simplifying complex capabilities into clear messaging.
• Experienced B2B marketer in performance media or tech.
• Strong content instincts with the ability to create or manage world-class collateral.
• Comfortable working across teams such as sales, design, executive, and product.
• Clear sense of brand, tone, and professional market presence.
• Self-starter with proven ability to take initiatives from concept to launch.

Nice to Have

• Experience in performance media or technology sectors.
• Ability to develop or manage high-quality marketing collateral.
• Experience working with cross-functional teams including sales, design, and product.

Qualifications

• Experience in B2B marketing, especially within performance media or tech industries.
• Proven ability to develop strategic messaging and content.

Benefits & Perks

• Opportunity to make an impact in a profitable, high-growth company.
• Work in a diverse, inclusive culture committed to equity and non-discrimination.