Head of Brand Experience & Global Activation

About the Role

Key Responsibilities

• Ensure consistent and impactful brand representation across global touchpoints.
• Advance brand-building efforts globally with a focus on regional activation, strategic brand partnerships, and experiential marketing.
• Collaborate with central brand, creative, regional, and event/partnership teams to execute brand initiatives that are locally relevant.
• Bring brand efforts to life in culturally relevant and impactful ways across markets.
• Oversee and activate brand strategies through cross-functional collaboration.
• Manage multi-market teams and direct reports, focusing on empowerment, accountability, and performance.
• Lead end-to-end event marketing and experiential strategy, including programming, content, and stakeholder alignment.
• Navigate global-to-local marketing models with sensitivity to cultural nuances, consumer behavior, and market dynamics.
• Build strong relationships with creative, production, communications, legal, sales, and regional stakeholders.
• Plan marketing activities, track milestones, and report on performance.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field; advanced degree preferred.
• Project management certification a plus (requisite within one year of joining).
• 12-15 years of progressive experience in brand marketing, integrated campaigns, regional marketing leadership, or experiential/event marketing within global or matrixed organizations.
• Proven ability to shape and activate brand strategies through cross-functional collaboration.
• Strong understanding of building brand equity across channels, markets, and formats.
• Experience leading multi-market teams and managing senior-level direct reports.
• Expertise in event marketing and experiential strategy, with oversight of programming, content, and stakeholder alignment.
• Deep understanding of global-to-local marketing models and cultural sensitivity.
• Skilled at navigating complex cross-functional environments and building relationships with various stakeholders.
• Excellent communication and influencing skills, with confidence in aligning executive stakeholders and inspiring teams.
• Highly organized with experience in marketing planning, milestone tracking, and performance reporting.
• Proficiency in English as the business language.
• Willingness to travel frequently, estimated at 30-40%.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• Advanced degree (preferred).
• Project management certification (plus).