Head of Consumer Insights

Wayfair

Boston, MA

Full Time

Director

121k-132k

7 days ago

Job Description

About the Role

Wayfair is seeking a seasoned leader in consumer research and analytics to shape and scale our global insights practice. This highly visible role sits at the intersection of brand strategy and customer understanding, responsible for delivering qualitative and quantitative insights that fuel decision-making that drive business impact across all of Wayfair's brands and geographies. Reporting to the Global Head of Brand & Insights, you'll set the vision and roadmap for consumer research at Wayfair, leading foundational work on brand tracking, segmentation, concept testing, and category deep dives, while embedding the voice of the customer across the organization.

Key Responsibilities

Lead and scale Wayfair's consumer insights practice, aligning research priorities to brand, product, and commercial strategies.
Develop and operationalize an agile, end-to-end research roadmap, balancing foundational studies with fast-turn business needs.
Build clear intake and prioritization processes, drive research rigor, and identify opportunities to automate and streamline execution.
Synthesize complex data into compelling narratives that inform decisions and inspire action across all levels of the organization.
Partner with senior leaders across Brand, Creative, Marketing Channels, Product, and Service to drive clarity and action through insights.
Manage and grow a high-performing team of analysts and researchers, fostering a culture of curiosity, collaboration, and impact.
Oversee research vendors and budgets, ensuring quality, efficiency, and smart investment.

Requirements

6+ years of experience in consumer insights, market research, or behavioral analytics, with a proven track record of influencing strategic decisions at scale.
2+ years of people leadership, including hiring, mentoring, and developing high-performing research teams.
Expertise in both qualitative and quantitative methods, including segmentation, brand tracking, surveys, concept testing, journey mapping, and NPS/satisfaction.
Fluency in social listening, ethnographies, and focus groups.
Strong analytical fluency and experience working with survey tools (e.g., Qualtrics, SurveyMonkey) and data visualization platforms (e.g., Looker, Looker Studio).
Excel proficiency (e.g., pivot tables, vlookup); familiarity with SQL or GBQ is a plus.
Ability to synthesize behavioral, attitudinal, and market data into compelling narratives with clear, actionable recommendations.
Exceptional stakeholder management skills and the ability to collaborate cross-functionally.

Nice to Have

Experience leading insights functions within complex consumer businesses (e.g., retail, digital platforms, services, DTC).
Background in digital-forward or high-growth organizations.
Experience integrating research with data science, CRM, or experimentation programs.

Qualifications

Six or more years of relevant experience in consumer insights, market research, or behavioral analytics.
Leadership experience in managing research teams.

Benefits & Perks

Restricted stock units (RSUs) as part of the compensation package.
Competitive salary range of $121,000 - $132,000 per year, depending on location, skills, and experience.

Working at Wayfair

Wayfair is a community of innovators, risk-takers, and trailblazers who celebrate differences and believe that diverse perspectives make the organization stronger and smarter. The company values and relies on the collective voices of employees, customers, community, and suppliers to build a better Wayfair and world for all. They are committed to being an equal opportunity employer, fostering rapid growth, constant learning, and dynamic challenges for their team members.

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