Head of Content, SEO & AI Search

About the Role

Key Responsibilities

• Develop and evolve SEO strategies tailored to both traditional search and AI-powered discovery tools (like Perplexity, ChatGPT, and Gemini).
• Conduct full-funnel SEO and AEO strategy planning for assigned accounts and provide strategic input for additional accounts.
• Test AI search tactics to help clients appear in AI summaries and conversational search outputs.
• Stay current on trends across SEO and AI-assisted search to inform client strategies and internal education.
• Experiment with generative-AI content production to figure out where and how customers can benefit.
• Serve as a strategic partner to key customers, collaborating on growth goals, content pivots, and performance optimization.
• Join regular client calls to present strategy, report on performance, and surface new opportunities.
• Handle technical SEO issues and client concerns for supported accounts as escalations arise.
• Guide teams through monthly reporting and ongoing performance tracking using tools like GA4, GSC, Ahrefs, Semrush, Scrunch, and Screaming Frog.
• Ensure strategy delivery aligns with client expectations, business goals, and Animalz's standards of quality.
• Manage 1+ direct report with regular 1:1s to coach team members, share feedback, and support their career growth and professional development.
• Collaborate with and guide content marketers and freelancers across SEO initiatives.
• Serve as go-to SEO/AEO expert, providing guidance and knowledge transfer across the team.
• Contribute to internal process improvements for how we deliver SEO and AI-focused work.
• Develop reusable frameworks and templates that improve the consistency and efficiency of strategy development and reporting.
• Provide input on team capacity planning, project prioritization, and delivery pacing.
• Contribute to the development of AI workflows for SEO content production.

Requirements

• 4+ years in SEO or content strategy roles, preferably within B2B SaaS and marketing agencies.
• 3+ years leading SEO initiatives with team collaboration experience.
• Deep knowledge of SEO fundamentals, technical audits, and content optimization.
• Demonstrated success adapting strategy for AI search environments and producing high-quality content with generative AI.
• Experience mentoring/coaching SEO professionals.
• Experience managing team members and working with freelance contributors.
• Track record of delivering clear, measurable results via organic channels.
• Excellent communication and stakeholder management skills.
• Comfortable navigating ambiguity and pioneering new strategic approaches.

Nice to Have

• Experience with tools such as GA4, GSC, Ahrefs, Semrush, Screaming Frog, and AI tools for search optimization and content production.
• Experience in B2B SaaS and marketing agencies.

Qualifications

• Educational background is not explicitly specified but implied to include significant experience in SEO or content strategy roles.

Benefits & Perks

• Salary Range: $85,000 - $110,000 USD annually plus possible incentive-based compensation.
• Health & vision insurance (or wellness stipend for non-US team members).
• 401(k) retirement plan (US only).
• Unlimited PTO policy.
• Flexible working schedule.
• Team lunch stipend.