Head of Growth Marketing

About the Role

Key Responsibilities

• Directly responsible for the success of performance marketing at ResortPass
• Act as key lieutenant for VP of Marketing on all things growth related
• Oversee and own the strategy, management and execution of Resortpass's seven digit paid media budget across paid digital channels including Paid, Social, Search, Display, Affiliate, and new channels we want to test (like TV, Audio, Reddit and more..)
• Manage our small internal team and agency and contract resources that support the performance marketing program
• Build an effective Affiliate program from the ground up
• Own our SEO program to scale Organic Traffic, including guiding our SEO agency and quarterbacking SEO initiatives through the org. Ensure Paid and Organic Search strategies work hand in hand.
• Scope and execute new channel tests to unlock new growth opportunities (ie TikTok, TV, etc).
• Own the performance creative strategy, including process, resourcing, briefing and measurement.
• Manage the testing framework and feedback loop for the brand and design teams to continuously iterate on creative assets
• Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
• Collaborate with CRM team and product to develop highly converting full-funnel experiences, including lead-gen and landing page testing
• Run weekly and monthly growth and performance conversations and recaps
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels, oversee campaign reporting (including in-depth analytics of LTV, CPA, ROI, and incrementality)
• Be the key point person with Analytics and Product to develop tooling, automation, measurement methodologies and optimize landing experiences to improve paid efficiency

Requirements

• 7+ years of Performance Marketing experience at scale, local marketplace experience is a (strong) plus
• Experience as a people manager
• Must have strong understanding of search, SEO, paid social, and display along with concepts like attribution, incrementality, margin, and payback/breakeven
• Exceptional, detailed-oriented analytical skills while able to leverage data to develop actionable, data-based recommendations using Looker & Amplitude fluency
• Previous experience running the creative process for performance marketing
• Comfortable in a highly entrepreneurial, fast pace environment and lean team
• Passion for an early stage start up environment and what it means to be in 'builder mode'
• You’re a good person. While building a startup is hard, being a good person is not.

Benefits & Perks

• Health, Dental & Vision - We’re deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan - We offer employees the opportunity to become part-owners in our mission.
• 401k plan - Save for your future with a 401k plan offering.
• Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Commuter benefits
• Paid parental leave
• Annual ResortPass credit - Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.