Head of Marketing

About the Role

Key Responsibilities

• Develop, implement, and manage a comprehensive marketing strategy with overall responsibility for the operation and success of a marketing lead and demand-generation engine to drive Marketing Qualified Leads (MQLs).
• Determine and track applicable KPIs for the marketing department, including monthly reporting to the Executive team.
• Partner closely with the Sales team to execute account-based marketing strategies for key accounts and increase top-of-funnel leads.
• Drive B2B marketing strategies to build awareness, generate and convert leads, and up-sell/cross-sell customers across the entire suite of Harri offerings.
• Act as a brand advocate, ensuring all marketing activities are aligned and support brand objectives.
• Responsible for driving customer-centric, complete lifecycle marketing strategies, requiring planning, execution, and reporting across the organization in partnership with both Product and Sales teams.
• Develop the appropriate acquisition and growth channels for the Enterprise, Major, and Large segments.
• Deliver compelling product marketing outcomes that drive awareness, conversion, and influence within ICP segments and subsegments.
• Develop and execute a field marketing events strategy, including compliance breakfast series.
• Oversee and execute strategy on company marketing initiatives that contribute to high growth goals, strategic opportunities, and client retention.
• Identify relevant industry trends by researching industry and related events, publications, and announcements.

Requirements

• Proven experience in a similar senior marketing leadership role, preferably within a fast-growing B2B SaaS company.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects, with a strong focus on demand generation and brand building in a high-growth environment.
• Solid understanding of market research and data analysis methods, with the ability to translate insights into actionable marketing strategies.
• Ability to market techniques effectively across both digital (e.g., social media, content marketing, digital advertising) and non-digital channels.
• Deep understanding of different business disciplines, particularly within the Human Capital Management or services vertical, to effectively position Harri's platform.
• Proficient in marketing automation platforms, CRM systems, and business intelligence software.
• A strong leader with both creative vision and analytical capabilities, capable of inspiring and developing a high-performing marketing team.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences, including executive leadership, sales teams, and customers.
• Strong commitment to cross-functional collaboration, fostering effective relationships with product, sales, and other internal teams to achieve shared business objectives.
• Ability to thrive in a fast-paced, startup environment, demonstrating adaptability, resilience, and a proactive approach to problem-solving.

Nice to Have

• Experience with marketing automation platforms, CRM systems, and business intelligence software.

Qualifications

• Experience in senior marketing leadership roles, preferably in B2B SaaS companies.
• Proficiency with marketing technology platforms and data analysis tools.

Benefits & Perks

• Salary range of $200,000 to $300,000 (USD).