Head of Marketing Operations

About the Role

Key Responsibilities

• Build the engine for scalability by optimizing workflows, creating documentation, improving collaboration, and building core delivery processes for campaign management.
• Deliver audience-centric creative excellence by building a creative governance system that maintains brand integrity while enabling innovation and continuous improvement.
• Build and maintain marketing technology stack and automation systems, ensuring team usage of features and optimization of martech tools.
• Develop templates, systems, and AI-powered tools to accelerate velocity across all teams.
• Work with technology and data teams to ensure data flows, security, and system integrity.
• Take ownership of delivery excellence for marketing, driving on-time, on-budget execution while upholding process rigor and high quality standards.
• Master resource and capacity planning to ensure the right talent is aligned with projects, maximizing utilization and managing internal and freelance support.
• Proactively develop and implement comprehensive client journey maps and optimization systems focused on personalization and conversion rate optimization.
• Build personalization capabilities to increase conversion rates and client satisfaction.

Requirements

• Bring 10+ years of marketing operations and technology experience, preferably in trading, investing, D2C financial services, fintech, or a related industry.
• Hold a Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Have 5+ years of experience building high-performing teams.
• Expertise in capacity planning, resource allocation, and process optimization in a high-velocity environment.
• Experience in building comprehensive marketing management systems that combine strategic planning with operational execution.
• Strong technical skills with experience in marketing automation platforms, CRM systems, email systems, CMS, data integration, and analytics tools.
• Experience with customer journey mapping and personalization strategies.
• Proven track record of improving marketing efficiency and conversion rates.
• Experience with marketing technology implementations and AI-powered marketing tools.
• Ability to operate at both strategic and tactical levels, with an analytical mindset and a focus on measurable business outcomes.
• Proactive, resourceful, and able to thrive in a fast-paced environment with shifting priorities.
• Strong cross-functional collaboration and systems thinking skills.
• Talent development and team-building abilities.

Nice to Have

• Experience in trading, investing, or financial services industries.
• Experience with AI-powered marketing tools.

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 10+ years of marketing operations and technology experience.
• 5+ years of experience in building high-performing teams.

Benefits & Perks

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• Continued Education Support
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• Shuttle to/from Metra