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Head of Product Management, Firefly Enterprise

Adobe

San Jose, CA
Full Time
Director
186k-392k
21 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity involves leading the development of Firefly Enterprise, an AI-powered creative production platform that automates and scales content creation using generative AI, marrying Adobe’s creative heritage with innovative machine learning, large language models, and image & video generation. The role focuses on defining product vision, strategy, and leading cross-functional teams to build a new category at the intersection of creative tech and enterprise AI.

Key Responsibilities

  • Define the product vision, strategy, and roadmap for Firefly Enterprise across image, video, vector, animation, and multimodal AI creation.
  • Build a multi-year strategy for creative production automation, balancing product velocity with foundational investments in platform extensibility, governance, and quality.
  • Drive end-to-end product execution, from early-stage experimentation with Adobe Research and Engineering to global enterprise deployments led by Adobe Forward Deployed Software Engineers.
  • Develop pricing, packaging, and monetization models in partnership with product marketing, pricing, sales, and finance teams.
  • Serve as the executive voice of the customer, engaging directly with CMOs, CDOs, and creative operations leaders across the Fortune 500.
  • Build and lead a dedicated product management team, mentoring and scaling talent, and ensuring alignment with design, engineering, and go-to-market functions.
  • Define business goals and key results (adoption, engagement, revenue growth), build a culture of data-driven decision-making, and drive continuous optimization.

Requirements

  • 15+ years of product management experience, with 5+ years in leadership roles building new products and converting them into significant businesses.
  • Consistent record of implementing AI/ML capabilities, preferably within creative or marketing tooling.
  • Deep understanding of generative AI and content creation workflows.
  • Exceptional product instincts and critical thinking, with the ability to articulate the 'why' behind features and connect them to business value.
  • Passion for building delightful, scalable, and high-quality user experiences.
  • Executive presence and storytelling skills, with experience presenting to senior leadership and C-suite customers.
  • Track record of building and leading high-performing product teams.

Nice to Have

  • Vibe coding: belief in building from intuition and iteration, testing prompts, tweaking prototypes, or sketching out product flows.
  • Energy, curiosity, and taste for early creative chaos.

Qualifications

  • Educational background is not explicitly specified, but extensive experience in product management and AI/ML is required.

Benefits & Perks

  • Competitive salary range of $185,900 to $391,600 annually, varying by location and experience.
  • Potential eligibility for long-term incentives such as equity awards.
  • Additional details on incentives and compensation structure are provided during the hiring process.

Working at Adobe

Adobe is committed to creating exceptional employee experiences, respecting diversity, and providing equal opportunity. The company values innovation, collaboration, and accessibility, aiming to make Adobe.com accessible to all users and accommodating individuals with disabilities or special needs.

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Job Details

Posted AtMay 31, 2025
Job CategoryProduct Management
Salary186k-392k
Job TypeFull Time
ExperienceDirector

About Adobe

Website

adobe.com

Company Size

10000+ employees

Location

San Jose, CA

Industry

Software Publishers

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