Head of Social and Influencer Marketing (US)

About the Role

Key Responsibilities

• Develop and deliver a cohesive global organic social media and influencer marketing strategy that aligns with business objectives.
• Lead new initiatives to increase brand awareness and share of voice among target audiences, working closely with paid teams to identify collaboration opportunities that maximize the reach of social content.
• Oversee the execution of always-on and campaign-based initiatives, ensuring integration between social and influencer workstreams.
• Manage external agency relationships to ensure consistent, high-quality output.
• Refine and enhance performance measurement frameworks and listening data, introducing new tools where appropriate.
• Track performance and present concise, data-led reports to senior stakeholders and the wider business.
• Partner with senior marketing leaders to align priorities and optimise cross-functional ways of working.
• Collaborate with Product leadership to enhance the in-app and web brand experience.
• Lead, mentor, and develop a high-performing team across London and New York, fostering collaboration and professional growth.
• Set clear goals, provide regular feedback, and support career progression within the team.
• Manage the team budget across markets, working with direct reports to allocate resources effectively and involving senior marketing leads as needed.

Requirements

• Proven track record in social media and influencer marketing, ideally in a high-growth tech, social marketplace, or fashion e-commerce environment.
• Deep understanding of US and UK social media and celebrity/influencer landscapes.
• Creative, strategic thinker with a strong storytelling instinct.
• Experience creating relationships with platform leads (e.g. Instagram, TikTok) to drive collaboration and visibility.
• Skilled in organisation, project management, and data analysis.
• Confident navigating fast-paced, evolving environments.
• Experience translating social and influencer performance data into actionable insights that shape strategy.
• Exceptional written and verbal communicator, with an understanding of both the customer and media communication.
• Proven leadership skills, with experience building and managing high-performing teams.

Nice to Have

• Experience both in-house and agency-side is a plus.

Qualifications

• Experience in social media and influencer marketing, preferably in high-growth environments.
• Strong understanding of US and UK social media landscapes.
• Leadership experience in managing teams.

Benefits & Perks

• Health + Mental Wellbeing: PMI and cash plan healthcare access with Bupa, subsidised counselling and coaching, cycle to work scheme, Employee Assistance Programme, Mental Health First Aiders.
• Work/Life Balance: 25 days annual leave with carryover options, 1 company-wide day off per quarter, up to 2 days additional paid leave for volunteering, fully paid 4-week sabbatical after 5 years.
• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options, dog-friendly offices, ability to work abroad for 4 weeks per year in UK tax treaty countries.
• Family Life: 18 weeks paid parental leave, IVF leave, shared parental leave, paid emergency parent/carer leave.
• Learn + Grow: budgets for conferences, learning subscriptions, mentorship programs.
• Your Future: Life Insurance (3x salary), pension matching up to 6%, free shipping on Depop sales within the UK, celebration gifts and rewards.