High Salary: Director, Account Engagement Marketing, Rare Diseases

About the Role

Key Responsibilities

• Lead omnichannel strategy and content development for in-line and launch products, including developing AI-driven next best action ecosystems and content generation platforms.
• Manage AI workstreams and Market Development Specialist automation strategies for Fabry & Gaucher portfolios.
• Create and optimize digital engagement strategies with dynamic targeting.
• Develop launch websites and maintain in-line websites.
• Optimize HCP digital personas and content journeys for in-line and launch opportunities.
• Own SEO & SEM strategies for in-line products and digital brand pullthrough.
• Execute performance measurement and customer intelligence analysis to improve digital experiences.
• Partner with Sanofi's GTMC & Digital Accelerator teams to optimize website experience and messaging deployment.
• Develop and maintain content calendars aligned with key events and launch milestones.
• Establish and track performance metrics for digital initiatives.
• Develop GenAI modular content and lead vendor and agency relationships for creative and digital content development.
• Work closely with cross-functional teams (Global Marketing, Patient Marketing, Product Strategy, Corporate Communications, Digital, GTMC) to align brand strategy and customer engagement efforts.
• Lead the digital deployment of modular content and manage performance metrics and budgets for digital initiatives.

Requirements

• Degree in marketing, business, technology, or life sciences.
• Pharma launch experience required.
• Digital marketing experience required.
• 7-10 years of marketing experience within pharma or healthcare media/digital agencies.
• Successful track record of strategic decision making, innovation, and problem-solving.
• Experience working within large-scale, complex multidisciplinary teams and influencing without authority.
• Insights & analytics experience, preferably in cross-functional leadership roles.
• Demonstrated expertise in account/HCP omnichannel marketing strategy.
• Ability to travel approximately 33% within the US.

Nice to Have

• Experience working within large scale and complex multidisciplinary teams.
• Proven ability of influencing without authority.
• Insights & analytics experience, preferably in cross-functional leadership roles.

Qualifications

• Degree in marketing, business, technology, or life sciences.

Benefits & Perks

• Supportive, future-focused team environment.
• Opportunities for career growth and development, including promotions and lateral moves.
• Well-crafted rewards package recognizing contributions.
• Health and wellbeing benefits including high-quality healthcare, prevention, wellness programs, and at least 14 weeks' gender-neutral parental leave.