HubSpot Expert & Growth Marketer

About the Role

Key Responsibilities

• Serve as the subject matter expert (SME) and admin for HubSpot CRM, Marketing Hub, and Sales Hub.
• Build, optimize, and document workflows, pipelines, and automation processes.
• Ensure data integrity, segmentation, and lifecycle stage management across all databases.
• Train and support sales and marketing teams on HubSpot best practices.
• Design and launch automated nurture campaigns, email sequences, and landing pages.
• Optimize lead scoring, handoffs, and attribution reporting to align sales and marketing.
• A/B test subject lines, CTAs, forms, and workflows to increase conversion.
• Develop and execute integrated demand generation campaigns that attract and convert SMB executives.
• Partner with sales leadership to drive pipeline acceleration and improve conversion rates.
• Manage reporting dashboards to track KPIs including MQL → SQL → Opportunity → Closed-Won.
• Provide insights and recommendations to continuously improve campaign performance.
• Act as a thought partner to the CEO and CMO on HubSpot strategy and growth initiatives.
• Benchmark and implement HubSpot's latest tools, AI features, and integrations with other platforms.
• Ensure consistent brand messaging across channels.

Requirements

• 5+ years of hands-on HubSpot CRM/Marketing Hub experience (HubSpot certifications required).
• Proven experience in designing and managing complex workflows, automations, and integrations.
• Strong marketing background with a track record in B2B demand generation, inbound, and ABM.
• Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.
• Exceptional communication skills with the ability to partner with executives and cross-functional teams.
• Experience in MSP/IT services, SaaS, or B2B professional services preferred.

Nice to Have

• Experience in MSP/IT services, SaaS, or B2B professional services.

Qualifications

• HubSpot certifications.

Benefits & Perks

• Be part of a purpose-driven company with a global mission.
• Lead HubSpot strategy and execution with high visibility to leadership.
• Make a direct impact on pipeline, revenue, and client growth.
• Work in a collaborative, entrepreneurial environment.