Salesforce Marketing Cloud Architect / Lead

About the Role

Key Responsibilities

• Serve as a Salesforce Marketing domain expert with a strong understanding of Marketing Cloud and Data Cloud features and functions
• Act as subject matter expert when it comes to email marketing and automation, continuously improve campaign efficiency & accuracy, come up with new ideas to further enhance campaign/program performance
• Lead the implementation of new Salesforce Marketing Cloud opportunities as well as perform hands-on configuration and setup tasks
• Collaborate with senior staff in the design, development, testing, debugging, implementation, modification, documentation, and supporting processes of modules, interfaces, workflow, and applications for the Marketing Cloud platform through native Marketing Cloud functionality and development
• Partner with clients to drive marketing strategies with content, relevancy, smart segmentation, and personalization
• Work with cross-functional teams (Marketing, Data, Design, Content, Sales, Legal, Product, etc.) to assist in the creation and management of automated journeys
• Create, run, and analyze reporting data to monitor performance of various campaigns and projects, and provide valuable data driven analysis and insight to facilitate business decision making

Requirements

• 7 or more years of experience with SFMC projects, ideally in a leadership role on at least 5 full-scale projects
• Hands-on experience delivering digital marketing solutions such as lead automation, campaign management, loyalty programs, CRM/customer profile management, social listening, email, mobile and omni-channel marketing, CMS, and web/mobile/social advertising
• Proven expertise with Salesforce Marketing Cloud and Data Cloud technologies, implementations, and best practices
• Ability to evaluate client marketing needs & priorities to provide technical effort estimates, including timelines and resource requirements
• Deep understanding of marketing best practices, marketing communication channel best practices, and industry trends
• Knowledge of data modeling and process documentation, and ability to develop technical integration approaches including data flow and architectural diagrams
• Experience with Waterfall and/or Agile implementation methodologies
• Ability to plan, execute, and manage multiple programs simultaneously
• Strong communication skills with experience in client presentations, demonstrations, and prototypes
• Ability to work independently and as part of a project team, and to adapt to tight deadlines in a fast-paced environment

Nice to Have

• Salesforce Marketing Cloud Consultant and Data Cloud Consultant certification
• Extensive experience with SFMC implementations including Data Cloud, Journey Builder, Interaction Studio, Mobile Studio, Social Studio, and Connector
• Strong knowledge and experience with integrations to back-end systems and other Salesforce systems
• Understanding of cloud-based platform architectural principles including SaaS, PaaS, multi-tenancy, and multi-tiered infrastructure

Qualifications

• Experience with SFMC projects and leadership roles in at least 5 full-scale projects
• Hands-on experience with digital marketing solutions including email, mobile, and omni-channel marketing
• Proven expertise with Salesforce Marketing Cloud and Data Cloud technologies
• Ability to evaluate marketing needs and provide technical effort estimates
• Knowledge of data modeling, process documentation, and technical integration approaches

Benefits & Perks

• Medical, dental & vision insurance
• 401(k)/Roth retirement plans
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long-term disability coverage
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition Assistance
• Paid Time Off (PTO) and Paid Family Leave