Hybrid eCommerce Content Specialist - Kay

Signet Jewelers

Coppell, TX

Full Time

Entry Level

48k-60k

21 days ago

Job Description

About the Role

The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio, and video materials for all websites that will work to develop new customers and benefit the current. This person will work closely with the Marketing team to deliver content that meets the brand expectations. The role involves collaborating with the user experience team, digital marketing team, and social media team to ensure cohesive messaging across channels. It is a hybrid opportunity based in Northeast, OH or DFW, TX areas, within Signet Jewelers, the world's largest retailer of diamond jewelry, emphasizing a people-first culture that values diversity, inclusion, and equity.

Key Responsibilities

Research, plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion while ensuring content and product marketed across digital marketing channels is cohesive and omni-channel.
Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines.
Partner with SEO Manager and Search Agency to optimize/pivot content based on Google Core Vital Benchmark.
Govern third-party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve customer experience.
Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections.
Perform regular audits of the Kay and Kay Outlet websites to ensure proper functioning and escalate issues as needed.
Participate in release and general UAT testing and approve new/enhanced website functionality.
Work closely with creative services to develop content aligned with customer interests and marketplace competitiveness, following brand guidelines.
Evaluate the impact of website content and product assortments to improve customer experience and inform future content development.

Requirements

Bachelor's degree in business or related field, preferred.
1+ years of experience in a similar role.
Experience with tools like Smart Edit CMS (or other CMS tools), BazaarVoice Ratings & Reviews, Adobe Experience Platform, Adobe Analytics, and JIRA is a plus.
Ability to research, plan, and create digital content that encourages engagement and conversion.
Strong collaboration skills to work with multiple teams including marketing, UX, and creative services.
Knowledge of SEO best practices and website audit procedures.

Nice to Have

Experience with tools like Smart Edit CMS, BazaarVoice Ratings & Reviews, Adobe Experience Platform, Adobe Analytics, and JIRA.

Qualifications

Bachelor's degree in business or related field, preferred.
1+ years in a similar role.

Benefits & Perks

Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans.
401(k) with Company Match - Generous retirement savings plan with company matching after one year.
Generous Time Off - Robust PTO package and company holidays.
Diversity, Equity & Inclusion Programs - Culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development - Leadership opportunities, mentorship, and continuous learning.
Exclusive Perks - Wellness programs, employee discounts, and more.

Working at Signet Jewelers

Signet Jewelers is a people-first company that values diversity, inclusion, and equity. The organization fosters a culture of empowerment, collaboration, and continuous growth, emphasizing the importance of community, customer focus, and a supportive work environment.

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