Influencer Strategist (English)

About the Role

Key Responsibilities

• Build and scale micro-influencer programs that drive measurable business impact.
• Combine data-driven discovery, audience and market insights, and cultural understanding to recommend the right creators for each brief.
• Manage influencers from outreach through content delivery, optimization, and performance reporting.
• Assess and monitor performance against objectives, metrics, and budgets.
• Analyze and solve increasingly complex problems, creating new solutions or adapting existing methods and procedures.
• Work with minimal instruction on daily tasks and moderate instruction on new assignments.
• Make decisions that impact own work and may influence the work of others.

Requirements

• 3-5+ years of experience in influencer or social media marketing, with a focus on micro-influencer programs across multiple markets.
• Proven ability to translate insights into influencer selection frameworks and actionable recommendations.
• Expertise in influencer discovery and vetting platforms (e.g., CreatorIQ, Traackr, GRIN, Tagger).
• Strong knowledge of social listening and analytics tools (e.g., Brandwatch, Talkwalker, Sprout Social).
• Demonstrated experience in usage rights and compliance with disclosure regulations.
• Advanced analytical skills for KPI design, performance measurement, and ROI storytelling.
• Excellent stakeholder management and presentation skills, with the ability to influence senior marketing leaders.
• Experience in beauty, lifestyle, CPG, or retail categories and familiarity with marketplace environments.
• Hands-on experience with UGC orchestration and creative briefing for influencer content.
• Knowledge of paid amplification strategies (whitelisting, Spark Ads, Branded Content Ads).
• Familiarity with market localization practices and cultural nuance in influencer selection.
• Understanding of Brand Fit / Audience Fit methodologies for influencer alignment.
• Bilingual in English and Spanish (C1 to native speakers) or proficiency in Portuguese, Canadian French.
• Bachelor's degree in marketing, Communications, or a related field.
• 3+ years of experience in marketing campaigns (on/offline marketing), ideally in the client's industry.
• Ability to craft verbal and written marketing strategic recommendations and guidance.
• Ability to work independently and collaboratively.
• Digital fluency with knowledge of digital marketing best practices.
• Proven experience in social media management, including strategy development and execution.
• Experience working within project management and CRM software.
• Experience in a worldwide marketing program and/or working with high-end agencies.

Nice to Have

• Experience working within project management and CRM software.
• Experience in a worldwide marketing program and/or working with high-end agencies.