Senior Manager, Influencer Marketing & Advocacy

About the Role

Key Responsibilities

• Build and own creator affiliate and advocacy strategies across multiple Gap Inc. brands, integrating efforts into seasonal plans and cross-functional opportunities for amplification
• Oversee planning, execution, and optimization of affiliate and advocacy initiatives to support brand and product priorities, ensuring cultural relevance and ROI
• Cultivate meaningful creator and advocate relationships that foster brand love and loyalty beyond one-off partnerships
• Stay informed about platforms, tools, and trends shaping the creator economy, bringing fresh ideas and formats to the team
• Partner with brand marketing, social, performance, legal, tech, and product teams, as well as creator and marketplace teams at social platforms, to ensure seamless integration of influence and advocacy efforts
• Forecast, track, measure, and report on all efforts for ongoing optimization, leveraging data to identify new opportunities
• Serve as a strategic voice, providing best practices and education to foster a creative and collaborative team environment

Requirements

• 6-8 years of marketing experience with 4-5 years in social and influencer marketing
• Experience managing teams, with a proven track record of collaborative leadership and managing individual contributors
• Exceptional communication and relationship-building skills
• Deep understanding of performance-driven influencer programs, affiliate marketing platforms, and creator partnership models
• Success in balancing culture and commerce to deliver awareness and conversion
• Strong analytical skills with experience in reporting and optimizing performance metrics for influence and affiliate campaigns
• Ability to thrive in a complex, matrixed environment and drive meaningful change
• Entrepreneurial mindset, capable of turning ambiguity into action and infusing strategy across the enterprise

Nice to Have

• Experience in retail, fashion, or lifestyle brands
• Familiarity with creator management platforms like CreatorIQ or similar
• History collaborating with affiliate platforms such as LTK and ShopMy

Qualifications

• Educational background not explicitly specified; experience and skills are emphasized

Benefits & Perks

• Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic, and Athleta; 30% off at Outlet
• One of the most competitive Paid Time Off plans in the industry
• Up to five 'on the clock' volunteer hours each month
• Extensive 401(k) plan with company matching up to four percent
• Employee stock purchase plan
• Medical, dental, vision, and life insurance