Senior Manager, Influencer Marketing & Advocacy

About the Role

Key Responsibilities

• Build and own creator affiliate and advocacy strategies across multiple Gap Inc. brands, integrating efforts into seasonal plans and cross-functional initiatives.
• Oversee planning, execution, and optimization of affiliate and advocacy initiatives to support brand and product priorities, ensuring cultural relevance and ROI.
• Cultivate meaningful relationships with creators and advocates to build brand love and loyalty beyond one-off partnerships.
• Stay informed about platforms, tools, and trends shaping the creator economy, bringing fresh ideas and formats to campaigns.
• Partner with brand marketing, social, performance, legal, tech, and product teams, as well as creator and marketplace teams, to ensure seamless integration of influence and advocacy efforts.
• Forecast, track, measure, and report on campaign performance, using data to optimize ongoing efforts.
• Serve as a strategic voice, providing best practices, education, and fostering a creative, collaborative team environment.

Requirements

• 6-8 years of marketing experience with 4-5 years in social and influencer marketing.
• Experience managing teams, with a proven track record of collaborative leadership and team building.
• Exceptional communication and relationship-building skills.
• Deep understanding of performance-driven influencer programs, affiliate marketing platforms, and creator partnership models.
• Success in balancing culture and commerce to deliver awareness and conversion.
• Strong analytical skills with experience in reporting and optimizing performance metrics for influence and affiliate campaigns.
• Ability to thrive in a complex, matrixed environment and drive meaningful change.
• Entrepreneurial mindset, capable of turning ambiguity into action and infusing strategy across the enterprise.

Nice to Have

• Experience in retail, fashion, or lifestyle brands.
• Familiarity with creator management platforms like CreatorIQ or similar.
• History collaborating with affiliate platforms such as LTK and ShopMy.

Qualifications

• Educational background not explicitly specified; experience and skills are emphasized.

Benefits & Perks

• Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic, and Athleta; 30% off at Outlet.
• One of the most competitive Paid Time Off plans in the industry.
• Up to five 'on the clock' volunteer hours each month.
• Extensive 401(k) plan with company matching up to four percent.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.