Integrated Marketing Manager

About the Role

Key Responsibilities

• Support product launches and coordinate marketing campaigns to generate high market impact.
• Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyer's journey for target segments.
• Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.
• Analyze and measure marketing program performance, communicate results, and drive continuous improvement.
• Prepare and handle an annual marketing budget.
• Understand and articulate the key brand message for product lines and service offerings.
• Serve as Emerson's brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.
• Identify, evaluate, and recommend marketing opportunities in line with product management objectives.
• Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate.
• Lead the strategic planning process, developing integrated marketing strategies and priorities.
• Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.

Requirements

• Bachelor's degree in a marketing, communications, and/or business-related field required.
• Minimum of five (5) years of marketing experience.
• Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.).
• Legal authorization to work in the United States.

Nice to Have

• Solid understanding of various subject areas including integrated marketing, communications, media relations, product management, and sales enablement.
• Experience handling a marketing budget.
• Ability to work with global colleagues as part of a virtual team.
• Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability.

Qualifications

• Educational background with a bachelor's degree in marketing, communications, or a related field.
• At least five years of marketing experience.

Benefits & Perks

• Flexible, competitive benefits plans including medical insurance, dental, and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.
• Competitive base salary within the local market, with performance-based rewards.