Integrated Marketing Specialist, Sports

About the Role

Key Responsibilities

• Lead integrated marketing efforts for DraftKings Sportsbook by designing and executing full-funnel marketing campaigns across Growth, Product, Content, Media, Brand, Partnerships, Creative, and more.
• Collaborate with internal team members to represent marketing needs and develop our marketing approach with an eye on effectiveness, scale and efficiency.
• Synthesize a wide range of data sources and internal metrics to develop cohesive storytelling narratives that inspire and empower cross-functional team members to effectively activate against company goals.
• Spearhead development of marketing & creative briefs to influence creative positioning and advertising materials to direct internal creative teams and external agencies to bring designed marketing plans to life in various consumer-facing channels.
• Develop OKRs for your dedicated lane of work and recommend KPI targets and measurement frameworks for performance tracking & optimizations.
• Lead company-wide kickoff meetings and follow ups to communicate project milestones, objectives and toolkits for created marketing campaigns.
• Assist in long term development of DraftKings sports marketing team vision, identifying growth opportunities and innovation within existing workflows.

Requirements

• A Bachelor's Degree in Marketing, Communications, Business, or a related field.
• A minimum of 5+ years of experience in brand, product, or integrated marketing with a customer-facing tech or entertainment company.
• A strong grasp of full-funnel marketing, from strategic planning through execution and optimization.
• A data-informed mindset with the ability to turn insights into action.
• Excellent communication and presentation skills with a collaborative, cross-functional approach.
• A proactive, solutions-oriented attitude with a passion for sports and consumer behavior.
• A deep curiosity towards consumer behavior and desire to put them at the forefront of key decisions.

Nice to Have

• Experience working in a regulated gaming environment or familiarity with gaming licenses.
• Experience developing marketing strategies for sports or entertainment products.
• Knowledge of performance measurement frameworks and KPI development.

Qualifications

• Educational background in Marketing, Communications, Business, or related field.
• Experience in brand, product, or integrated marketing with a customer-facing tech or entertainment company.

Benefits & Perks

• US base salary range of $70,400 - $88,000 plus bonus, equity, and benefits.
• Guidance through the process of obtaining a gaming license if required.
• Work in a publicly traded company (NASDAQ: DKNG) headquartered in Boston.