Integrated Media Channel Marketer

About the Role

Key Responsibilities

• Supports Marketing programs to develop seasonal campaigns and ensure implementation on national and geo-targeted communication tools (i.e. TV, Audio, OOH).
• Conducts regular program review to recommend strategies for optimization and testing. Performs monthly and quarterly check-in on these plans.
• Develops working relationships with internal and external technical partners to:
• Contributes to project workflow and technical requirements development.
• Partners with cross-functional stakeholders to ensure effective and aligned participation on product development initiatives.
• Defines and executes on test and learn protocol and parameters.
• Works with media program leaders to test media and creative effectiveness.
• Taps secondary research sources and performs web-based research to develop intelligence on target audiences, industry benchmarks, and the competitive landscape to derive insights that drive strategy.

Requirements

• Understands the role of TV, Audio and OOH as part of a brand media mix - and how owned, paid, and earned media fit together as part of the overall marketing strategy.
• Demonstrates knowledge and understanding of these media platforms and their respective participants (Broadcast vs Cable, CTV, Podcast, Radio, Streaming Audio, DOOH, etc.)
• Some knowledge of digital channels is a plus.
• Excellent communication skills, including written, verbal, and listening.
• Able to communicate technical information effectively to non-technical audiences and stakeholders.
• Supports team projects within defined area of responsibility.
• Impacts the quality of own work and that of the team.
• Works as a fully competent Team Member.
• Maintains positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
• Understands standard project management methodologies and requirements.
• Ability to plan, estimate, organize, and monitor projects.
• Ability to keep projects on track financially, creatively, and in accordance with stakeholder objectives and deadlines.
• Understands store and regional marketing goals and objectives.
• Able to identify alignment / misalignment of team project goals with larger organizational strategy, goals, and objectives.
• Understands the WFM product mix, supply base, and retail operations.
• BA/BS degree and 2-4 years' relevant experience OR equivalent combination of education and relevant experience.

Nice to Have

• Some knowledge of digital channels is a plus.