Intern, Experiential Marketing - Fall/Winter

About the Role

Key Responsibilities

• Supporting the experiential marketing team in all possible stages of event planning, e.g. defining event content, location and dates, liaising with agency partners, reviewing creative, analyzing offers, creating purchase orders, etc.
• Supporting the experiential marketing team on several projects across the department, including reporting post-event, vehicle loaner agreement preparation and circulation, evaluation of partnership proposals, etc.
• Being responsible for own projects including discussions with internal business partners as well as external service providers, agencies and customers.
• Research and data analysis (i.e. KPI trends and evolution YOY, competitor analysis across various experiential fields, etc.).
• Supporting with budget processes such as purchasing orders, invoicing, budget tracking, etc.

Requirements

• Currently enrolled in a bachelor or master's degree program at an accredited college or university.
• Possess a minimum cumulative GPA of 3.0 (not just in major).
• Have completed at least 60 college credits or be at least a rising Junior.
• Field of study: Marketing, Business or Sports Management.
• Must attach a copy of college unofficial transcript.
• Ability to work full-time (36.25 hours/week).
• Prior BMW Group experience (applicable to international students only).
• Advanced knowledge of Microsoft Excel, Word and PowerPoint.
• Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously.
• Ability to manage sensitive and confidential information.
• Excellent organizational and planning skills; ability to work remotely and autonomously.
• Self-motivated, adaptable to a dynamic environment.
• Able to work both independently and as part of a team.

Nice to Have

• Languages: English (fluent, oral and written).
• SAP a plus.

Qualifications

• Enrolled in a bachelor or master's degree program.
• Minimum GPA of 3.0.
• Completed at least 60 college credits or a rising Junior.

Benefits & Perks

• Medical Insurance
• Paid Time Off in addition to Company paid holidays where eligible
• Hybrid work environment
• Intern Vehicle Lease Program