Intern - Social Media

About the Role

Key Responsibilities

• Develop and present Program Recommendation for new strategies designed to generate brand and community followers, stimulate engagement and identify growth potential to attract new followers and lift visibility.
• Create, schedule, and publish social media content across various platforms based on approved Program Recommendations.
• Monitor social media channels for engagement, comments, and messages, responding in a timely and professional manner.
• Identify new opportunities, strategies and tools to boost engagement with followers on social media sites like Facebook, Instagram, and X.
• Research and identify current social media trends and hashtags to increase engagement.
• Track and report on social media metrics, such as follower growth, engagement rates, and content performance.
• Collaborate with the marketing team to ensure brand consistency in tone and style.
• Lead creating visuals, graphics, and multimedia content using design tools.
• Stay updated on new social media features, tools, and best practices for each platform.
• Participate in brainstorming sessions to generate new ideas for content and campaigns.
• Support influencer outreach and partnerships, as needed.
• Learn internal software systems and assist in the development of performance reports.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, or a related field.
• Strong understanding of major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Strong understanding of social media paid advertising versus organic content.
• Basic knowledge of social media analytics tools (e.g., Google Analytics, Meta Insights).
• Excellent written and verbal communication skills.
• Creative mindset with a passion for digital content creation.
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong organizational and time management skills.
• Ability to work both independently and as part of a team.
• Enthusiasm for staying up-to-date with social media trends and best practices.
• Previous internship or experience in social media or digital marketing is a plus but not required.
• Travel to communities as needed.

Nice to Have

• Familiarity with design tools (e.g., Canva, Adobe Creative Suite).
• Previous internship or experience in social media or digital marketing.

Qualifications

• Pursuing or recently completed a degree in Marketing, Communications, or a related field.